Emraan Hashmi’s Tigers is an Indian-International collaboration directed by acclaimed director Danis Tanovic. Premiered at the Toronto International Film Festival in 2014, the 90-minute long film will has been produced by Cinemorphic, ASAP Films and Sikhya Entertainment.
Story: Ayan (Emraan) is a young, recently married salesman who gets a job peddling locally made drugs to pharmacies and doctors. Despite the fact that the Pakistani-manufactured pharmaceuticals he sells are much cheaper than those sold by Western competitors, no one will trust or buy products that lack major brand names. His wife encourages him to apply for a job with Lasta, a large multinational, and Ayan is hired on a trial basis. It’s not long before his natural charm and knack for glad-handing make him into a minor star, and Lasta expands his responsibilities. However, one day he is devastated to see first-hand what the selling of baby formula really means in certain cases. He then goes against his own company after learning that his company’s drug is responsible marketing a baby formula that’s responsible for the death of hundreds of babies everyday.