Well, for all those who didn’t actually believe us.. Here is an article from a very credible source, which reveals the truth behind the box-office numbers of Kambakht Ishq and some other films. A film most believe is a blockbuster, but in reality is far from it. Infact, the film is yet to recover its costs says Rohit Khilnani from Ibnlive. According to Boxofficeindia, an Indian box-office website, Kambakht Ishq has only collected 33 crores in its first week, followed by 9 crores in its second. Taran Adarsh too has given his verdict as Semi-hit, after his very positive report in Week 1.
Over to CNN IBN, which rubbishes the official numbers of 100 crores and claims the movie has done just 62 crores in week 1.
The next time you come across a film promotion ad which says super hit, think twice. It doesn’t take a hit film to put up ads because whether a film is a hit or not this is all part of a planned promotional campaign. There may be ads that say a film has collected Rs 100 crore but does it really matter to the movie buffs?
“Sometimes producers publish super hit posters even before the film has released. It’s clear that some producers play with the audience when their film is not working,” filmmaker Supran Verma said. A case in point is the recent release Kambakth Ishq. Considering the high profile star cast, a flamboyant producer and Sylvester Stallone (and others) as an added attraction, this film was expected to be a big hit at the box office but destiny had different plans for the film.
It has been over 2 weeks and the film is far from recovering its cost. It has reportedly made Rs 62 crores (gross) but the ads in the papers insist that the film has already collected Rs 100 crore. So the facts obviously differ.
In the past too there have been many filmmakers who have claimed a lot more than their films have collected. For a long time the producers of the biggest flop of 2009 Chandni Chowk to China claimed that the film is running to packed houses but even there the reality was something else.
Only later when the theatre owners started to pull out the film from the screens a week after its release that it was clear that Akshay Kumar was not able to draw the crowds this time.
The ads of last years biggest dud Love Story 2050 also said that the film at some point was running successfully. But this never happened. Even Yashraj studios claimed that their film Thoda Pyaar Thoda Magic performed well at the box office but the film was a complete washout.
Though, we have reached the multiplex age, the Indian box office remains disorganised and some producers clearly take advantage and tamper with box office figures.
The box office department of the biggest film industry in the world can be organised and made more accountable but the unanswered question is, do Bollywood film producers want this sector to get organised or they prefer it the way it is for more reasons than one.