T-Series acquires Music rights of 3 Balaji Films

In an acquisition coup, audio giant T-Series has picked up the audio rights of three of Balaji’s multi-starrers – “The Dirty Picture”, “Kya Kool Hain Hum: 2” and “Once Upon A Time In Mumbaai: 2”.

While “The Dirty Picture” is expected to release in cinemas on November 10, “Kya Kool Hain Hum: 2” and “Once Upon A Time In Mumbaai: 2” have been slated for an April and August 2012 release respectively.

“The Dirty Picture”, with Naseeruddin Shah, Vidya Balan, Tusshar and Emraan Hashmi, features music by Vishal and Shekhar, and lyrics by Rajat Aroraa.

Tusshar and Riteish Deshmukh re-unite in the sequel of the successful comic franchise, “Kya Kool Hai Hum”, whose leading ladies and music composers will be announced shortly.

The keenly anticipated sequel of “Once Upon A Time In Mumbaai” is being top-lined by superstar Akshay Kumar and another parallel male lead. The remaining cast and music composer will be revealed shortly.

Said Ekta Kapoor, Joint M.D., Balaji Telefilms, “Music has been among the USPs of Balaji films and we’re delighted to be collaborating with T-Series. Their marketing and distribution experience coupled with our chartbusting music will take these projects to the next level.”

Remarked Bhushan Kumar, Chairman & Managing Director, T-Series, “We’ve had an old and robust relationship with Balaji. Their products are synonymous with quality and have always been profitable for us. We look forward to extending our relationship through this engagement, which involves three of the biggest films of the industry.”