Sultan eyes TV records: Rival channels use Salman to compete

The world television premiere of Salman Khan’s Sultan will take place tonight – 8PM Indian Standard Time on Sony Max. The year hasn’t been great as far as television premieres are concerned, with Varun Dhawan’s Dishoom topping the list of 2016 releases, followed by Housefull 3. No films has managed to cross the 1 crore mark this year.

While Dishoom will be easily surpassed, the record that Salman hopes to beat will be the viewership record that ‘Prem Ratan Dhan Payo’ set earlier this year.

The number to beat will be 2.51 crore (BARC Rating), but competing channels are well aware of the fact that it’s only Salman who can compete with himself.

Zee Cinema will be airing Salman’s ‘Hum Aapke Hain Kaun’ at 8PM tonight, setting up a television-clash with ’Sultan’. The target audience will be those at rural towns, especially in the North, where Sooraj Barjatya films command a huge following.

We also have Star Gold’s trump card ‘Bajrangi Bhaijaan’ which will be aired at 9PM, after hour after ‘Sultan’ begins.

It’s going to be Salman Khan across all major Hindi movie channels tonight. While one channel targets record television viewership, its rivals have made some smart choice as far as picking some of their most popular films to compete against ‘Sultan’.

The viewership numbers will be out during the Diwali weekend. Stay tuned to Indicine.

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74 Comments

  • i have a question..if i start changing the channels and accidentally sultan or any other movie come and i change that channel immediately,will it be counted in the viewership rating?please reply indicine. thanks.

  • HAHAHAHA…….Gabbar Ki Taap se tumhe Ek Hi Aadmi Bacha Sakta Hain, Ek hi Aadmi…..Khudh Gabbar…..!!!!

    Salman ko haraney sirf Salman……!!!!

    Kya Baat, Kya Baat !!!!

  • /* But competing channels are well aware of the fact that it’s only Salman who can compete with himself */

    Wow what a line, everyone know in this world that only Salman can defeat Salman…..

    Proud to be a Salman Fan…..

  • raja +Hum Aapke Hain Kaun belong madhuri dixit
    she had been highest paid
    Marigold actor has nothing to do
    saajan madhuri +sanjay
    Karan Arjun srk + kajol
    Kuch Kuch Hota Hai srk + kajol
    Biwi No.1 anil kapoor+ Sushmita Sen
    Hum Dil De Chuke Sanam Aishwarya Rai relationship +Ajay Devgan
    Hum Saath-Saath Hain Saif Ali Khan +Mohnish Bahl +tabu+karishma+ sonali
    No Entry anil+fardeen+bipasha+ lara +esha +celina
    Partner govinda
    rest his movie in two decade flop

  • Simple thing to do is during advertisement of sultan, watch bajrangi or hahk… Give priority to wtp of Sultan as others two r already blockbuster during theirs wtp.

  • @Romance Hai Mushkil; Bro the funny thing you don’t want to watch Salman movie but at the end you are watching Salman movie…..And that crap movie is winning the heart all over the world and recently wins several heart in BIFF also, except few Salman haters (majorly Srk fans), but in deep down they also know that Sultan is another Masterpiece from Salman Khan……And Srk can only dream of doing such kind of movie, because Chusa Hua Aaam ki tarah Sakal aur Haddiyo ke Dhache jese body hai uski……

  • Jag Ghoomeya, What a Song Yaar, this video song always makes me cry…….

    Hatts Off to Salman for the Phenomenal Performance…..

  • @styajit SRK in bad phase still top3 where before 2010 tusher kapoor was bigger than salman #difference

  • Hahaha… It’s Salman vs Salman all the way. Bcz everybody knows…Salman ko sirf ek hi aadmi hara sakta hai….wo hai Salman khud.

  • @romace dhakkan

    Wasn’t Bajrangi Bhaijaan a crap/ Jai Ho 2 for you until SULTAN release? Now how does suddenly Bajrangi Bhaijaan bcm a classic???

  • Only Sultan can defeat Sultan! And the one that can defeat Salman is Salman himself!
    Wah re wah! The megastar!!

  • Stardom is easily said on TV viewership.

    1. Salman Prdp
    2. Salman BB
    3. Aamir 3idiots
    4. Salman Bodyguard
    5. Srk Chennai exp
    6. Salman Dabbang not franchise
    7. Ajay Singham not franchisee
    8. Aamir Ghajni
    9. Aamir PK
    10.Srk Ra1.

    *Ironically all the said Superstars all have a record 30cr plus opening to back their Stardom.
    * Unfortunately only mega opening movies Ett and dhoom 3 do not fall in that list showing how tough the competition is to even break into top 10. By end of the month it will be
    Salman 5
    Aamir 3
    Ajay 1
    Srk 1
    Because Sultan will displace Ra1.

    Looking at top 20 here are the superstars total.

    *8 Salman,, Sultan prdp bb bodyguard dabbang dabbang 2 kick Ett

    *3 Aamir ,,3 idiots ghajni Pk

    * 3 Ajay ,, Singham Bol bachn SoS

    *2 Srk,, Chennai express Ra 1

    *These are ranked based on Cumulative total from Ascending to descending orders.

    * Remaining TPR in top 20 are shared between Hrithik Paresh Rawal and Gobar Kumar.

    Bottom line the Khans are still running the industry.

  • Happy for Salman…after seeing so much career low graph in last decade…he is unstopable in this decade so dar…

  • Agree with @the beast…Yesterday My family watched Sultan they didn’t like it that much.. but they didn’t miss a single dialogues of Prdp..

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