SRK’s Red Chillies Entertainment signs strategic alliance deal with MSM

Bollywood superstar Shah Rukh Khan’s production banner Red Chillies Entertainments on Friday announced its strategic alliance with Multi Screen Media (MSM) under which they will explore co-production of television, digital and film content.

Also, MSM has acquired the TV rights of Shah Rukh’s upcoming romantic action comedy film ‘Dilwale’.

“Red Chillies has consistently pushed the boundaries across the spectrum, creating and producing entertaining content and ensuring it engages audiences worldwide on all the different platforms,” Venky Mysore, chief executive officer, Red Chillies Entertainments Pvt. Ltd., said in a statement.

“In a first for us, we are entering into a partnership with MSM, that will explore content production across different platforms – TV, digital and films,” Mysore added.

N.P. Singh, chief executive officer, Multi Screen Media, said this alliance is “expansive and pans a spectrum of co-produced content not only across television and digital but also films”.

“Moreover, this partnership adds to MSM’s already extensive library of blockbuster films,” he added.

Directed by Rohit Shetty, ‘Dilwale’, which also stars Kajol, Varun Dhawan and Kriti Sanon in the lead. The film releases in theatres on December 18.

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77 Comments

  • @Hum Remake
    Bhai sirf Bhakwas hi karni ha then you must say that Dilwale will do 99lac….And why to stop BM at 350 cr??Bhai it will surely do 350 Billion o no not rupees ..350 billion $ man…Ye hoti ha sai bakwas

  • Just Because POWER of Sir SRK.

    Shah Rukh Khan’s Dilwale is gearing up to make a grand release on December 18! The Starry Trailer/Song launch has already created a huge stir among the audience.

    SRK’s production company Red Chillies Entertainment has now entered into a ‘strategic alliance’ with TV network Multi Screen Media (MSM) to explore opportunities related to television, digital and film content. Sources reveal, MSM has acquired the satellite rights of ‘Dilwale’ for Rs 60 crore and the entire deal covering his next two to three creative projects comes to a whopping Rs 220 crore. Can you believe it?

    Earlier this year, Dilwale’s music rights have been sold at a whopping Rs 19 crore.

  • That’s a very smart and productive move. At least it’s like bringing Red chillies movies directlyy to the household of interior citizens of Indians and globally at the same time.
    As a lady I must commend… Gauri Khan for her mastermind ,a real media entrepreneur and always there to see her hubby exhale in any manner.
    It’s a profitable deal…bcos barring few movies of Srk …most of his movies have repeat value.

  • Now this is my Man!! Class is Class. Clash is Clash
    Bring it on anyone For Srk Sir all his badwishers and haters are like a boomerang for him. You throw abuses hate comments bla bla but at the end the boomerang still come backs too you with hitting the intended target.
    RIP BM?

  • @The Real Criminal : Movie nahi Chal rahi iss liye uske zyada success films aur Success Ratio hai aur Bhojpuri Bhaijaan ki films chal rahi hai iss liye sabse zyada flops/disasters aur flop ratio hai?

    Bigg boss 9 ke disaster hone aur PRDP ke flop hone k baad pehle se bhi zyada mental ho gaye ho.

    5:31 pm : i hope for the same since such shows will still be better than chakla shows like big boss.

    @Siraj 5:35 pm : so you’re indirectly trolling yourself by saying CLASS RAEES will win over Sultana?

    5:35 pm : yeah just like Saawariya won people’s hearts over OSO? logicless lunatic..

    @Suresh : Fans of films like Jai ho, kick, Bodyguard, dbangg, ett is talking about ‘CLASS’ . ROFL..

    @Ultron A Salmaniac : If highest filmfare awards winning actor is a bad actor acc to non-actor fans, then just imagine how bad award-less non-actor criminal would be ? just think, just think..

    @Bajirao Dilwale 5:38 pm : you don’t need to be worried, PRDP has already broke BV’s records.

    @Truth 5:41 pm : Forget about Dilwale Trailer even Dilwale’s one song likes, views >>> Bajirao Mastani trailers views/likes, Lol.. why proven criminal’s fans are so interested to troll themselves?

    @Yuvraj 5:42 pm : Hny is a super hit while PRDP ( 400cr film ) failed to beat Hny opening, till weekend, is dropping more than hny till now, will not be able to recover the budget 235cr and bad time of us? hahaha.. Criminal Bhai’s fans logics are even worst than Criminal bhai’s acting..

    @JS : Thrash? just like SRK’s Don thrashed Buffalo Bhaijaan’s Jaaneman?

    JTHJ in India >>> SOS, JTHJ in overseas >>> SOS then how it beated? Kabhi hara nahi paaye SRK ko toh ab aise logic apply karoge apni bhezati chupane ke liye criminal tard?

    Ajay must have beaten SRK in your dream but Ajay’s Suhaag surely beaten Buffalo-Bhaijaan’s AAA in reality by earning more than it, not just this even Ajay’s All The Best has also blown Criminal Khan’s lungi by crushing MAMK, Lol.. RK, Fardeen, SRK, Ajay, Akki sabne Bhai ke Keh KE LI HAI..

    5:49 pm : Still he has same/equal HGOTY like Criminal In India with a lead role but has double HGOTY than criminal worldwide and has 15 times more HGOTY than your criminal in overseas..

    But since 27 years once again Criminal failed to give ATHG with a lead role while SRK has 13 ATHG combined of India/Worldwide/overseas & Criminal Khan ? : still struggling to give at least one..

  • @destroyer of k3 calculator:
    Remove the k3 calculator from jaadoo boy’s career, even Ranbir is ahead of him. And you are trying to put jaadoo boy ahead of Khans!!!…LOL.

  • @IAMAKN. what’s wrong with you chap? I told you never compare non actor koyla with Salman and you still have the guts to post rubbish. Get your facts right then talk. for your kind info Suhaag was never Koyla film it was Akshay. Don’t be deceived with actors names appearance when crediting them. May be you saw starring Ajay then Akshay name but that means nothing!!!

  • @dhakkan:

    You srk fans favourite #indicine has already declared PRDP is a clean hit. If this 200cr grosser is a flop then queen’s all the 100cr grossers are Disasters (including hny).

    Big boss nahi chal rahi still it successfully completed 8 seasons. But srk’s megablockbuster shows like panchvi paas, zor ka jhatka, sabse shana kaun etc not even completed 1 season… LOL.

    Srk has equal HGOTY with Bhai…. Hahaha. Really??? He has only 5 while Megastar Bhai has 9 HGOTY. In which school are reading where you find 5=9 ??? …..hahaha…

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