Shivaay, ADHM Day 1 Box Office Collections: Early Estimate

Shivaay has collected Rs 9 – 9.5 crore on its opening day at the box office, as per early estimates on Friday night. The film has performed well at single-screens, but it’s the multiplex business that has come as a huge disappointment on Day 1.

A film made on a budget of 100 crore plus, has no choice but to perform at centres where the ticket prices are high, else recovery becomes difficult if not impossible.

On the other hand, Ae Dil Hai Mushkil opened well on Friday morning and sustained at a good level throughout the day. The film has collected around 13-14 crore on its opening day.

Early trends suggest #Shivaay could fall below the 10 crore mark on Day 1, if business does not pickup. #ADHM about 13 cr. Very early trends

— Indicine.com (@indicine) October 28, 2016

Basically, the first day collections are quite similar to Rustom (ADHM) and Mohenjo Daro (Shivaay). Unfortunately, the costlier films in both the clashes have taken poorer starts, when both Mohenjo Daro and Shivaay were expected to appeal to a wider section of the audience.

However, we are currently in what the trade calls the ‘Pre-Diwali’ period, which is a dull period for film business. The real test for ‘Shivaay’ will come on Monday when the film has to double its first day business.

It remains to be seen if Shivaay will grow from here and narrow the huge gap between the two films. For ADHM, it’ll be about sustaining over the weekend and then recording its biggest day on Monday.