Shanghai HIT or FLOP: Business economics

Shanghai released today to a dull response at the box-office, but due to the low cost-of-production and money recovered through various rights, the film is already profitable venture before release.

The film cost Rs 20.5 to make. Below is the breakdown

  • Cost of production – 12.5 crores
  • Print and marketing – 8 crores

Recovery before release is Rs 15.75 crores from various rights (see below)

  • Satellite rights – 9 crores
  • Music rights – 2.75 crores
  • 20% theatrical rights – 4 crores

So, like Dibaker Banerjee said in his interview earlier today, Shanghai has to only recover Rs 4.75 crores from theatrical business in India (80% as 20% has already been sold), overseas business and DVD/Video rights.

Stay tuned, we will update this page with the box-office collections and Hit or Flop final verdict in the next few days.

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