Anything that Shahrukh Khan does, becomes news. His popularity on the internet is such that Twitter India used SRK to promote their new feature which allows users to capture, edit and share videos through their mobile app.
And guess what? Using Shahrukh to promote their new feature has worked big time. His 1st ever video tweet has received more than 5000 retweets in less than 24 hours and “SRK 1st Indian On Twitter Video” has been trending non-stop in India too. Since anything that trends on Twitter is instantly picked up by the media, the new feature has reached out to most Twitter users in India.
In a statement, Khan said “There’s always a scope to go one step ahead where technology is concerned. I am always very happy to take that if it gets me closer to all the people around the world who gives me so much love and support”
“Twitter has always come up with some very interesting features and I am very glad that they look into the suggestions made to them as well. This Mobile Video Camera of Twitter is something I am definitely going to enjoy using often”
He posted a video saying “Hi everybody, I think this is really cool that now I can video you guys or talk to you on video on Twitter for 30 seconds. So I am going to send you videos or shots from where I am working, where I am rehearsing or otherwise. See you guys soon, I think this is really cool. Buh-bye.”
Trying video tweet pic.twitter.com/boiJUX0BVH
— Shah Rukh Khan (@iamsrk) January 28, 2015