Rustom Hit or Flop: Business Economics

Rustom is one of the most profitable films of the year, as the Akshay Kumar starrer could finish with distributor’s share of around 60-65 crore against an investment of 39 crore for the domestic theatrical rights of the film.

The cost of production of Rustom was 53 crore with around 15 crore spent on print and marketing (total 68 crore). But to keep things simple, the verdict will be given based on the domestic collections (which is what matters the most). The India theatrical rights were sold for 39 crore, so the film recovered all its investment when it crossed the 75-80 crore mark.

The film was declared a clean theatrical hit in its first week itself when it crossed the 90 crore mark. Rustom should eventually cross 120 crore and attain super-hit status.

Rustom Business Economics:

  • Cost of Production – 53 crore
  • Print and Marketing – 15 crore
  • Domestic theatrical rights – 39 crore

Nett collection to cross for various box office verdicts:

  • Rustom will be a profitable film if it does ? 80 crore (achieved in 6 days)
  • If Rustom collects more than ? 90 crore: HIT (achieved in 7 days)
  • If Rustom collects more than ? 120 crore: Super Hit
  • If Rustom collects more than ? 160 crore: Blockbuster
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43 Comments

  • @ virat, it is better for u to concentrate on cricket.u need not to comment on films collection because u have zero knowledge about this field .lol !!!

  • Next movies of Superstars(2016-2017)-
    Ajay-Shivaay(Nov)
    Aamir-Dangal(Dec)
    Hrithik-Kaabil(Jan)
    SRK-Raees(Jan,Clash unsure)
    Akshay-Jolly LLB 2(Feb)
    Salman-Tubelight(Eid)

    Release Gaps of movies-
    HR-5 months(MD to Kaabil)
    Akshay-6 months(Rustom to JLLB2)
    SRK-9 months(Fan to Raaes)
    Salman-1 year(Sultan to Tubelight)
    Ajay-1 year(Shivaay to Golmaal 4)
    Aamir

  • Talking about 2017 Superstar movies-

    Kaabil–HR will be back in 5 months(MD to Kaabil)…Kaabil is HR’s low-budget movie of this decade(last low-budget was Guzarish way back in 2010)..So it has high chances to become profitable ventures..

    Raees–Raaes delayed Eid to Jan 26…It is really risky movie of SRK..

    Jolly LLB2–It will be a niche court-drama movie from Akshay…Chances of becoming hit due to akshay regain his trust from multiplex audiences…

    Tubelight–Eid Release..Tubelight will be biggest movie of 2017…because will be back after super successful Sultan..

    Crack–Another niche film of Akshay with Neeraj pandey…Rustom becoming Hit on independence day..Crack will be another surprise..

    Golmaal 4–Golmaal franchise are one of the biggest franchise movie of India..So it will be huge..

    Aamir is yet to confirm his next movie..

  • @ Indicine: You rated Rustom with 2 stars and average critics rating was 2.6. WOM for Rustom was not as good as Airlift, Neeraja or Sultan. All Akshay Kumar film’s struggles to cross 100 crores and his highest grosser is 134 crores. Rustom is no masterpiece but a very ordinary average movie. Trailer just brings good first weekend collections but the rest depends on movie content which is average. Then why is it doing good business & grossing more than 100 crores even after a clash with a big movie like MD? Something is really fishy in trade circles. Is it not that the trade has made everything possible to bring down MD and give Rustom big boost. What it could be?

  • Deepika Padukone gave 4 hundred crore films in 2013- yeh jawaani hai deewani, race 2, Chennai express, Ram leela

  • @AMIR KHAN the biggest proof is an article of @INDICINE which shows that top actors of Bollywood at the time from 2001-2009 SRK has the more no of hits domesticaly and at overseas, hence the box office collection was in the court of SALMAN KHAN due to increased no of films but the success ration of SRK career at that time was much bigger than SALMAN KHAN and AMIR KHAN 59% to be exact . But my reason for the previous message was also to reduce the negativity around the star and not to proof any thing. AMIR and SALMAN are mega stars and way ahead of SRK at the ticket window ..and by the way “HE HAD TO GIVE THEM A CHANCE , BECAUSE A FLOP AFTER 15 YEARS IS A RECORD IT SELF” ;)

  • @Vivek badshaho,Sos2 and Remo Fernandez next is before golmaal 4. So maximum 7 months.
    @-wicked sunny with all high respect for Akshay Kumar Sir but was that a joke?
    Akshay better actor than Aamir Ajay Shah Ruth? No no no don’t be so dumb it’s Akshay year so celebrate but no where is he close to Ajay Srk Aamir. Although a way better actor than Salman

  • Salman gave two back to back 200 crore grossers with in 4 months duration one is bajrangi bhainaan-321 and one is prdp-206
    No one can even dare this literallt his total collections in previous year -527 crore
    And akshay last three releases combined cannot beat this and if u take 12 months duration as a year than salman has three films with 200 crore net back to back and two 300 crore
    And his one year collection will be -321+206+302=829 net crore ..hope u understand mathematics

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