Red Chillies partners with Shemaroo Entertainment

Bollywood superstar Shah Rukh Khan’s film production house Red Chillies Entertainments Pvt Ltd has partnered with film and entertainment content house, Shemaroo Entertainment to distribute its films’ library on television.

The two companies have made an exclusive deal for a dozen of blockbuster films of the superstar. SRK’s films like “Main Hoon Na”, “Om Shanti Om”, “Chalte Chalte”, “Phir Bhi Dil Hai Hindustani” and “Kabhi Haan Kabhi Naa” will be shown on the small screen through the association.

Excited to join hands with Red Chillies to distribute its content on TV platform, Hiren Gada, director, Shemaroo Entertainment, said in a statement: “This is just the beginning of synergy in a relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal.”

Red Chillies Entertainment’s CEO Venky Mysore shared that Shemaroo is one of the oldest companies in business and it owns a diverse library of content.

“They have great relationships across TV networks and this association will definitely add value to both organisations. We are looking forward to a mutually beneficial relationship with them,” he added.

Founded in 1962, Shemaroo Entertainment Ltd is engaged in the distribution of content for satellite channels, physical formats and emerging digital technologies like mobile, internet and broadband.

Red Chillies Entertainments (RCE) Pvt Ltd, headed by Shah Rukh and Gauri Khan, was founded in 2002 as a film production house. Its latest venture is “Happy New Year”, directed by Farah Khan.

IANS

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38 Comments

  • @ starc- i am a pheriwala who sales poster and books on bycycle and i sale in whole indore now tell me i dont have sense which movie is overseas oriented.
    mr. cabbie is canadian movie so you dont care about him but if any indian getting fame in foreign by work in foreign society you proud on them. i dont wanna fight with u kid.

  • @Hrithik But what about some stupid Salman fans who are so obsessed about Srk that they can’t resist themselves from mentioning Srk in every article.Just because Salman helped Srk in the initial stages of his career and supported him through some of his tough times does that give the liberty to you guys to mock Srk eternity

  • Is there any movie acting like chai de India,swadesh mnik,darr,ddlj,mohabbatein, Don, John etc…if u Salman did acting like this then prove? Srk get global appreciation from USA to Europe to Aussie Indonesia Malaysia…from most popular actor of this earth to most richest actor ..Only Indian actor get UNICEF awards for charity but don’t show off running cancer unit in lilavati but never talk take care of thalassemia unit in Kolkata never discuss, take responsibility of ten village education in Maharashtra never talk? He is the king of Indian cinema thatswhy world’s knows him as an actor since 23 years! His movies r consistently doing good work in India tav hee to duniya usko pehchaanti hai! Srk ek taraf industry ek taraf Salman Ajay Amir they praises each other Only people praises srk! Paise toh tawaif bhi kamaati hai pehle Salman ko bole woh acting May izzat kamaye! Srk only fault is he is super talented kal tak jo sallu usko gaali deta tha aaj uska dost hai woh kehta hai this is how a gentleman gets respect!

  • @ yahya- sallu gaali deta tha? that line proves your mindset. these award is nothing but only juries opinion.

  • @Yayha : So has Srk insulted Salman many times what’s the big deal ??? About respect, Srk detained at US airports twice, His crew steals dam water from drought hit village for CE shooting, Insults senior legends like Manoj Kumar, promotes Sunny Leon’s Jackpot, dances at NRI weddings for money, does charity in India n hides but publicize in UNO to get awards !!!!!!!!!!! In today’s world getting award is not a big deal as awards are no longer trustworthy. If it is given purely on basis of acting then Irfan Khan and Manoj Bajpai wud have won more awards than Srk. Srk is not only an actor but a businessman he knows how to get these awards even though he don’t deserve them all !!!!!!!!!!!!

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