It’s been a long journey for Shah Rukh Khan’s Raees. The film went on floors early 2015, the brilliant teaser was released on Eid last year, the much-hyped clash with Sultan was averted during Eid this year.. and finally amidst more release date controversy and leaks, the theatrical trailer was put out for the audience.
Like almost all Shah Rukh Khan movies, the release of the trailer has generated instant hype and the PR too is in over-drive. Not only has ‘Facebook views’ been added to the ‘YouTube views’, but even the views on Instragram is being added to the tally – which has now, all combined, crossed the 30 million mark.
While ‘trailer records’ make absolutely no difference at the box office, what’s important is the response to the trailer from the trade and audience.
Positives of Raees Trailer:
- Shah Rukh Khan in a role with negative shades: It cannot get any bigger or better than SRK playing the lead antagonist cum hero. Darr and Baazigar were loved and the Don series of films continues to be a fan-favourite. It’s the single biggest reason why Raees is one of the most-awaited films of 2017.
- SRK vs Nawazuddin Siddiqui: Not many can match SRK when it comes to on-screen histrionics in a negative role, but Nawaz is a brilliant actor. His presence has been felt in the trailer, which promises to make the one-upmanship or the cat and mouse game between the two phenomenally exciting. Performance-wise, Raees will be a film to watch out for.
- 80s masala entertainer: Right from the font / styling of the title to what we get to see in the trailer, Raees would remind the older generation of film-going audience about some of the Bachchan classics from the 80s. A few people in the trade were quick to get nostalgic and point this out saying the film will be huge at single screens and smaller centres.
- Dialogues and dialogue-delivery: It’s difficult to describe, but Shah Rukh Khan is outstanding when it comes to dialogue delivery, especially when playing characters with evil shades. The dialogue writers have done justice too as ‘Ammi Jaan Kehti thi…..’, ‘Baniye ka dimaag, Miyanbhai ki daring’, ‘Battery saala’ or even the ‘Aa Raha Hoon’ has already become popular.
A few question marks (may not be trailer specific):
- Crime Thriller: It’s not the kind of film that would bring the family audience out in big numbers to the theatre. A film based on illegal alcohol trade, with an item number from Sunny Leone could have a negative impact on ticket sales.
- The director: Rahul Dholakia has directed three films so far in his career (not including a small segment in Mumbai Cutting) and all three were box office disasters. While he won critical acclaim and a national award for ‘Parzania’, commercial success has eluded him so far. Content is going to be very important as it all comes to word-of-mouth after the first 2 days.
The Numbers:
We asked 31 people in the trade (including theatre owners, distributors, trade veterans etc) for their feedback on the trailer. The response was generally very positive – 26 of them said the trailer was ‘good’, 3 said it was ‘average’, 2 said it was ‘poor’. None of these people were in any which way associated with the main men behind Excel Entertainment or Red Chillies Entertainment. Opinions were from known and unbiased sources.
The response from the audience was ‘positive’ too. In a poll on Twitter, we asked our followers if they liked the trailer. 75% people voted for ‘yes’ and 25% voted for ‘no’.
Did you like the #RaeesTrailer
— Indicine.com (@indicine) December 7, 2016
We have tied up with two exhibitors to get genuine opinion on the trailer. The results were interesting!
At one theatre from the Mysore circuit, we got 68 responses, out of which
- 26 people said they’ll watch Raees
- 29 said they’ll wait for the reviews and then decide between Kaabil or Raees
- 11 said they’ll watch Kaabil
- 2 said they’ll skip both!
At another theatre in Mumbai circuit we asked the same question to 76 people:
- 23 said they’ll watch Raees
- 37 said they’ll wait for the feedback / reviews and then decide between Raees and Kaabil
- 12 said they’ll watch Kaabil
- 4 said both movies will be skipped
Our rating for the Raees Trailer is 8 on 10.
Movie | Trade Response | Audience Response | Our Rating |
---|---|---|---|
Wazir | Average | Average | 6 |
Airlift | Winner | Outstanding | 8 |
Kya Kool Hai Hum 3 | Average | Poor | 3 |
Mastizaade | Average | Poor | 2 |
Saala Khadoos | Average | Good | 7 |
Ghayal Once Again | Average | Average | 4 |
Sanam Teri Kasam | Average | Average | 4 |
Fitoor | Poor | Average | 4 |
Neerja | Average | Good | 8 |
Love Shhuda | Poor | Poor | 4 |
Tere Bin Laden 2 | Poor | Average | 5 |
Jai Gangaajal | Average | Average | 5 |
Teraa Suroor 2 | Average | Poor | 1 |
Kapoor & Sons | Winner | Good | 7 |
Rocky Handsome | Average | Average | 5 |
Ki And Ka | Winner | Good | 7 |
Fan | Winner | Good | 8 |
Baaghi | Winner | Good | 6 |
1920 London | Average | Average | 3 |
Azhar | Average | Average | 4 |
Sarabjit | Average | Good | 6 |
Housefull 3 | Average | Average | 5 |
TE3N | Negative | Average | 7 |
Udta Punjab | Average | Average | 6 |
Sultan | Unanimous Winner | Oustanding | 8 |
Great Grand Masti | Winner | Average | 6 |
Dishoom | Average | Average | 5 |
Mohenjo Daro | Average | Average | 7 |
Rustom | Winner | Good | 8 |
Happy Bhaag Jayegi | Average | Average | 6 |
A Flying Jatt | Winner | Average | 7 |
Akira | Average | Average | 5 |
Baar Baar Dekho | Average | Good | 7 |
Shivaay | Winner | Oustanding | 8 |
Raaz Reboot | Poor | Poor | 3 |
Pink | Average | Good | 7 |
MS Dhoni | Winner | Good | 8 |
Ae Dil Hai Mushkil | Poor | Average | 5 |
Force 2 | Winner | Average | 6 |
Befikre | Poor | Average | 6 |
Rock On 2 | Poor | Poor | 4 |
Tum Bin 2 | Poor | Poor | 3 |
Kahaani 2 | Good | Good | 7 |
Dangal | Winner | Outstanding | 8 |
Kaabil | Good | Good | 7 |
Raees | Winner | Good | 8 |
@hritikian ..never judge a movie by its trailer..well ya ..bang bang..Nd dont even get me started on MD ..people slept halfway watching its trailer itseld
@ultron..goofy actions..says a person who is Salman fan.. heights of hypocrisy
Without being biased can you tell us how sultan with wrestling as its theme came and you never said family audience will give it a miss but raees is a crime thriller and saying family audience wont come?please give an explanation.people watch good films.stop judging beforehand.if raees is liked like sultan then people will come.if it isn’t they wont come.stop complicating things for views
So the reality is quite diff from what has been projected in twitter and youtube and all other social platforms……even after so called raees trailer highest views only handfull of people r interested to watch raees…hahahahaha….poor srk fans ki to jalli hogi ye article padhke…..hahahahaha
Indicine you and everyone knows that aamirr and salman getting solo releases thatsy they are earning huge … If srk gets solo release he would earn in the same level or better than them … So plzzz don’t be a biased site …
#indicine
How can u give 8 out of 10 it should be 7 out of 10 bcuz no one saying directly ..it is a outsatanding …excellent ..trailor ..!
This is for all over-excited Srk fans:
/* We have tied up with two exhibitors to get genuine opinion on the trailer. The results were interesting!
At one theatre from the Mysore circuit, we got 68 responses, out of which
•26 people said they’ll watch Raees
•29 said they’ll wait for the reviews and then decide between Kaabil or Raees
•11 said they’ll watch Kaabil
At another theatre in Mumbai circuit we asked the same question to 76 people:
•23 said they’ll watch Raees
•37 said they’ll wait for the feedback / reviews and then decide between Raees and Kaabil
•12 said they’ll watch Kaabil
*/
Look at the response of general audience, Most of the audience will wait for the review, so stay on ground and forget these Youtube records (which may be PR work), wait for movie, then we will see how good it is……
Indicine you give;
Sultan: 8
Dangal: 8
Raees: 8
Everyone knows that Sultan and Dangal trailer deserve this, but just to make few Srk fans happy you give Raees also 8, which is not right….Not questioning you, but I think at max it should get 7…
Why did kaabil got only good note?the response was terrific evry where? You should stop conparing films… Because these types of critics you see people create war…..abusing each other….you need to be realistic in terms of critics…..
extraordinary trailer, everyone liked this
u told lies!
EAGERLY WAITING TO SEE MY JAAN SRK IN & AS RAEES… DAMN EXCITED… 25/01/2016 PLZ COME SOON…
HONESTLY SPEAKING IN MY HOSTEL (KIIT,Bhubaneswar) I HAVE ASKED 40 GIRLS( Not SRK fans ) WHICH MOVIE THEY WILL WATCH BETWEEN RAEES & KAABIL..
30 GIRLS SAID THEY WILL WATCH RAEES
5 SAID THEY WILL WATCH BOTH
3 SAID THEY WILL WATCH KAABIL
2 SAID THEY ARE WAITING FOR SRK-ANUSHKA NEXT
LOVE YOU SRK..
RAEES BHAI KI DARINGS ON JAN 25
Srk fans are so funny yaar, last year they were claiming that SLB will beg on road after the debacle of BM, and now they all are saying that if Rakesh Sir will not move their movie from Jan 2017 then his Son’s career will be over….
Wow yaar, how you get all these stupid and illogical thoughts in your mind, but then what else we can expect from a Kabadiwala fans (after all their IQ level is too low)……But still it is so funny, so Srk fans keep entertain us with your Stupid Comments…
@Indicine, why it’s seems like you are being negative day by day for SRK nowadays.
You are getting harsh for SRK, the trailer of Raees is far better than of Sultan and slightly good comparing to that of Dangal.
Yet you have put them ahead of Raees, this is utter bias. It’s seems like you are trying to please other actors fans by writing negative against SRK. Not a professionalism.
Raees trailer looks like Sholey movie of 80s ….Raees will 150 cr with clash. .
And people will remember and love Raees movie as much as they love Sholey. …….
Srk fans
During dilwale: it will crush BM….
Result: flop
During fan: srk is back with class film…it will b blockbuster
Result: disaster
Also raees got postpone but srk fans were bashing salman films….
Now again they r bashing hrithik films …..
Srk fans spends entire life bashing others nothing else….but again after watching crap trailer of raees sek fans r in dilemma…. whom to blame hrithik or farhan akhtar or sid????
Useless fan base in world!!!
I think the world become so infested with negative forces that cripples within our environment, cultures, upbringing and etc. The glorification of anti-hero! What does this teach us ? though I do realise it’s just a film. I guess it depends on people and their culture.
Film like Raees if do well in box-office what will happen? The real hero is someone who influences the positive forces of the world. Not negative. Then your fan will be like you. Rude, unethical, unrefined thought and relentless as how we see his so called hardcore fans.
So, now you decide who are you, what is your interests, what is your conscience, perception about film industry. Who you want to be.
Well said by some intellectual journalist about Aamir Khan & Salman Khan who’re far superior than Shahrukh current status.
Insecure srkians..power of kaabil
Sahi kaha Rej indicine ab sirf sharukhan ke khilaf hai jab ki YouTube main sirf do din main 20 million viewers gross kiya hai tho aap log usko sirf good kyu kehrahe ho balki ye outstanding hai.. aaj ke baad ye sight mere liye last hai
Well SRK and Excel have are stubborn about the release date……
Hope that Kaabil releases on 20th and Raees gets pushed to 26th…..
Well SRK and Excel are stubborn about the release date……
Hope that Kaabil releases on 20th and Raees gets pushed to 26th…..
This way both films can perform to potential and also take advantage of 26th holiday!!
@indicine plz give honest reviews. Don’t always support 2 big actors. SRK after not delivering major hits is back with a bang and u being a trade person should applaud his daring and appreciate his work, no but u want to degrade him. Every 20 out of person want to watch Raees as it’s look promising. Take and mark the words Raees will not only be Blockbuster it will cross 200cr and break PRDP record as well in the cash and we will celebrate Republic day as SRK Eid.
@Indicine,family audience will stay away coz of Sunny Leone item song? Just coz she is a former prone star do u think the item song also going to be like a prone movie?
@Ullutron,is it a new trend for sultana fans to show the whole world their stupidity through social media?
@hrithikian forever,we felt the same after watching MD.
@Indicine plz stop doing shitty review like this…according to you, sultan and dangal trailer is outstanding, and RAEES trailer is only good… u r becoming funny nowadays
@Indicine ok I will still believe that shivaay trailer was outstanding seeing 402k likes from 29M views on YT…but sultan (204k likes from 32M views) and dangal (315k likes from 36M views)???? Really??
Raees with 357k likes from 22M views within 4 days is only good according to you?? Plz get a life, and stop being so biased and acting like a shit
Box office collection is not my business, I only hope for good content. For God’s sake, SRK latest best movie was MNIK and it was in 2010.. Please be good this time *sigh
If Raees is bad also, then I think I should stop hoping for a good movie from SRK and accept the fact that he doesnt have eyes for good script anymore.
dangal and sultan audience response is outstanding and raees is only good how can u explain that
i always feel that u are against shahrukh khan
Raees box office winner
Trailer is outstanding. Waiting for Raees.