QnA: Is the box office trend of Bollywood films changing?

Continuation of QnA

Q. Is it fair to say that trend of Bollywood films is changing? From commercial potboiler like Rowdy Rathode, Ready, Chennai Express,  Ghajini to more content driven movies like PK, Bajrangi Bhaijan, Airlift.. (Rohan)

A. Trends always change. There was a time when comedy films used to work well at the box office. Priyadarshan would churn out 2-3 films every year and this was also the time when Akshay Kumar was at the peak of his career. Then the trend shifted to south remakes, what with Ghajini going on to be the first film to earn 100 crore in India. The trend of masala entertainers with larger-than-life heroes gave a new lease of life to Salman Khan, who churned out films like Wanted, Dabangg, Ready, Bodyguard, Ek Tha Tiger.. all going on to be blockbusters.

In fact, Salman has been very smart with his film choices in the last few years. He was the first to say ‘south masala films’ will die soon and by the time they did, he had moved on to sign Bajrangi Bhaijaan, Prem Ratan Dhan Payo and now Sultan. Akshay was a little late to catch the ‘south remake’ train. He did Rowdy Rathore which remains his highest grosser, but Khiladi 786 and Boss were washouts. Now, he has started mixing it up too. He has set the ‘content-driven’ trend with thrillers and films that tell a real-life story.

Meanwhile, Shah Rukh Khan somewhat lost his way trying to match upto the humongous domestic grossers of Aamir and Salman. After all, for someone who was so used to being the topmost star for most of his career, the target was definitely a huge 300 crore grosser when he signed Rohit Shetty and locked the Christmas weekend. He probably expected Bhansali and Eros to back out and thought he couldn’t go wrong with a Shetty film with such a huge star cast. Unfortunately, it did. And after a mixed response to Happy New Year, he must have also realised that he shouldn’t be playing the number game at this point in his career. It’s all about good films now, which will also ensure big grossers. Fan and Raees will be crucial for him to sustain his standing in the industry.

As for Hrithik and Aamir, they haven’t really followed any trend. They have always been doing different films and will continue to do so.

The answer was a little long, but we had to get into the actor part of it, because more often than not, it’s these actors that have set, sustained or changed trends.

Q. I have three question; 1. Is Hrithik Roshan doing Kabir Khan’s next film and Thug 2. Is it confirmed that Baadshaho will clash with Kaabil on 26 January 2017? 3. Is it confirmed that on 12 August 2016 three films i.e Mohenjo Daro, Hera Pheri 3 and Rustom will be clashing or there are chances of any movie taking back step? (Aman Kapoor)

A. One, Yes, Hrithik is doing Kabir Khan’s next film. Thug isn’t confirmed yet. To answer your second and third question, currently all those films are set to clash, but there is quite sometime to go and release dates can change. There have been reports in the media that Dangal could shift to Independence Day, but we haven’t heard anything about this from a reliable trade source or someone close to the film.

Q. Who is more successful Sunny Deol, Sunil Shetty or Govinda as all three are top stars in 80s and 90s? (Naman Jain)

A. Suniel Shetty never really made it big as a solo star. Sunny Deol was huge and Govinda was very successful too. Govinda’s pairing with director David Dhawan was hugely successful at the box office, they delivered several hits.

Q. What do you mean by footfalls?

A. Footfalls means the number of people who have purchased a ticket and watched the film in theatres. This includes repeat viewers too. In short, number of tickets sold all over India.

Q. Hello Indicine! I love to visit your site often, atleast 20 times a day. I want to know how one person can manage and entire film. How does he exactly do direction, acting and producing one movie all by himself.. for example, Ajay Devgn in Shivaay?

A. First of all, thank you for visiting and your continued support.

It’s a difficult and challenging job. More so for a film like Shivaay because Ajay wanted real locations that suit the film, so the pre-production itself took a lot of time. Most people think a producer’s job is easy and all he needs to do is invest money into films. It isn’t, far from it. We’ll try to post an article on all that a producer has to do. To give you a short answer, Ajay has said producing Shivaay has been more difficult than acting and directing it.

Coming to acting and directing his own films, there are assistant directors and director of photography (cinematographer) who lead when the director is acting. It’s the first assistant director who calls the shot. Meanwhile, the main director / actor can also watch the scene on the playback monitor and decide if a retake is needed. The difficult part is the mental aspect of it, he has to visualise the scene as director, then act it out in front of the camera, then return back into director mode and take the final call on the scene.

It ain’t easy. The effort that goes into it is humongous, 1-2 years of their lives and a fortune at stake! The verdict though, is out on Friday itself. It can be inexplicably devastating for actors, directors and others involved, when a film fails at the box office. They don’t talk about it publicly, but it’s heart breaking.

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64 Comments

  • releasing dangal in august would be stupid because it would clash with hrithiks movie and akshays movie. in christmas dangal would have no competition. i dont think these romours are true

  • i have watched Neerja and honestly its a very bad film…whats new and whats interesting in this movie..nothing..at the end people are laughing..airlift was way greater movie than neerja..

  • Lol..khiladi 786 was a washout?
    It opened to 10 cr nd did 75 crs nd u r calling it a washout. It was an average movie .

  • Can u tell The overseas Hit Count of all 7 Top Actors ?

    3 khans,Akshay,Hrithik,ajay,ranbir?

    many Ppl r not aware about it. I hope u answer it .

  • I SINCERELY URGE ALL DIE HARD SRK FANS LIVING IN INDIA TO WATCH FAN IN THE THEATRES AS MANY TIMES AS YOU CAN!! ITS TIME FOR U TO SHOW UR POWER!! DONT BE BOGGED DOWN BY PROTESTS AND NEGATIVITY, JUST REPAY OUR FAVORITE SUPERSTAR BY MAKING THIS FILM THE BIGGEST BLOCKBUSTER EVER!!

  • Duniya Ka Sabse bada SUPERSTAR …

    HRITHIK ROSHAN
    SALMAN KHAN
    AAMIR KHAN
    SRK
    AKSHAY KUMAR
    AJAY DEVGAN
    all other stars Fan

    From Hrithik, Salman, Aamir, SRK, Akshay, Ajay & all other STARS Fans point of views RESPECTIVELY

  • Actor Producer Director Singer….
    Only someone with GUTS n SELF BELIEF can do that…

    And some lunatics are saying Ajay was influenced to release Sos….

    Challo @least it’s there in history book that the Somebody was d 1st ever to.do this in this our modern era…

    @indicine You are right..never easy ask Srk believe me it not a piece of cake. Happy you highlighted the daring tasks of producers…many don’t know most of those Rohit Shetty movies it was AD that was handling from logistics to man power.. Technical crew etc… Bole Toh he was d producer! His wisdom n professional knowledge in b town is bold! An assistant director an editor as a teenager..well done Sir!!

    Well mine is Goodluck 2016 for everybody.. Do your best… We d audience will deduce and acknowledge as d year ends…

    What can I say about Ajay? I know many haters are here but happy cos deep inside their heart no matter what that respect is there for him that I am 100% sure…which I appreciate too..

    Shivaay Sultan Raees Mohenjo and must say… Fan has won my heart…these are d must watch movies for d year!!!

  • contentIf you feelcontent, you’re satisfied and happy. Thecontentof a book, movie, or song is what it’s about: the topic.This word has two main meanings. The first has to do with being pleased and satisfied (feeling content) or making someone else feel happy and at peace with things (contenting them). The other meaning has to do with subject matter: the content of a history class might be American history. The content of a math class might be geometry. As long as there’s a topic orsubject, there’s content.

  • @indicine team… congrats on d great work u doing…. u guys filled d lack of a genuine source of entertainment business news etc…
    My question is do u think is it getting egos fights gtng bigger in industry as clashes are happening only, for example now php3, rustom and mohenjodaro are locking the same dates… especially when budgets are higher so why to make recovery so risky…..
    rather is it not better to release solo on a non holiday.

  • Washout huhh…indicine i mean seriously…are you nuts…you gotta change it or apologize for that to all the akki fans…i mean washout term itself is used when there isnt an opening..both of them were good openers plus one of them was an avg grosser…and boss was a flop coz of content so indicine thats not fair at all..

  • @Yuvraj

    Where did you leave Anth?

    That bike scene with somy Ali adjusting her position on motion to shoot an incoming bike man while Suniel riding that bike… A copy from Van damme movie…
    Epic scene especially those of us who were kids am sure remember that scene always.

    I loved the acation scenes always between Akki and Suniel because of his trademark back spinning punches..((am sure you know d move am talking about..)
    Regretted why Ravenna intervened when Suniel was to finish him before she used an iron metal to hit my dear Suniel.. Phew lucky Akki… Same with hera pheri I don’t know why Paresh rawal interfered while they were fighting….???

    Agree with you…always played d vital role back then vs Akki… Either as his elder brother or those kind of… Bhaiyaa nahi.. Maat jaana Bhaiyaa..

    Hehehe… Lemme leave, celebrate with my mates 18 year old RASHFORD superb 2 goals vs arsenal… before akki fans start their @aisha….
    cheers all…!!

  • @ star- they don’t have proof of accident and they talk like they have cctv camera in their eyes. they don’t care when murderers and criminals represent their party in election. they do vote without single word. i am sure if law and order wasnt in the case salman definately helped died man family even if his driver was behind that accident. what if he did? will any benefite family of died person will get? after they sent salman to jail any guarantee accident will never happen in furure? those who are murderer and terrorist are free but they want salman in jail, why?he isn’t doing any crime and because of his efforts many peoples getting help of salman.

  • @ arjun- i am not against urban india you may plz praise your urban india. i am talking about rest of india 80-85% of india. who will make movie for them? who will make atleast small theater to them? what do you want you only 15-20% urbans are india. we like what you like what you like. we think what you think? and what you think i definately know, you don’t think any good thing about rest of india that’s why you dislike my highly rated comment. do you think any farmer or milkman liked that comment? no they are real indians who knows if we talk about equality we should give something to rest of india which we are not giving.

  • @ aisha – i can give many more movies name to self aclaimed youngistan fan like bhai, anth, hu tu tu etc. but he will not understand because for him hero means youngistaan team. what sunil did in movies i don’t think any one have such hits with average face. what i said about mohra, dhadkan is fact anyone can google about it. i didn’t said about hera pheri, awara pagal deewana and rest because in these movies akki had uperhand.

  • Sunil shetty as a big star is a joke. Not 1 solo hit film, akshay and ajay both had big solo hits in 90s. Kkk was biggest opener in 1996. Shetty hasn’t proved his myth stardom alone. Mohra he had the better role but still it was 2 hero project both played parallel roles, and proof mkta making top 5 grossers of the year.

  • @ arjun- do you have any young actor in your youngistaan team who can do role of a villager? if you don’t have then why you cry when salman do masala movies in dabang he was policeman in village, singham was also a villager, in jai ho he fight against currupt minister. why you degrade salman and masala movies always and upgrade cheap romantic movies humpty loves dumpty so what i do? i want a hero who fight against currupt peoples not a lolypop lover. why you bash masala movies? if you don’t have any answer stop debate with me and prase yout youngistaan everywhere i am not fed up with that thing. i watched ek villain again today in good print. really something different story from cheap romantic stories. heart touching movie, loved it.

  • @yuvraj – u r right bro. right now Salman isn’t helping those poors bcz world will think that he is buying them… when salman will become free man he will definitely help…

  • @INDICINE

    I think Bollywood BO trend is about to change imo. Two most important events are happening on two dates. April 15 and July EID week.

    APRIL 15:

    Finally a megastar is releasing a ‘niche’ based non-masala film on NON-major holiday. The final business of FAN will dictate the new trend for the 2nd half of the 2010 decade until 2020. Many producers distributers will follow solo-major releases on NON-major holiday if FAN crosses 250 cr on content alone. As they will have open full 4 week window. FAN can make or break NON-holiday releases Just post Twenty world cup fatigue April weekend.

    JULY 3rd & JULY 8th:

    Two major superstars will release RAEES & SULTAN in same MAJOR holiday EID week / weekend. RAEES chose JULY 3rd sunday. I believe the shows will start midnight 12:01 am Sunday morning if content is very high. SULTAN releases July 8th Friday. I can also bet SULTAN will start run 12:01 am. Only 4 days difference between 2 mega releases. If RAEES gets boost from FAN craze mass hysteria, SULTAN could suffer as BO fatigue kicks in. Neutral public will go for RAEES before friday particularly EID day could be massive. If FAN turns dud, will carry over to RAEES, affecting opening Sunday massively. Neutral public will avoid BO til friday when SULTAN releases.

    I think we are in very interesting time tbh. Besides, the other clashes on Chrismas, ID day, Diwali, Lot depends on SRKs and Salman’s FAN, RAEES and SULTAN. It can even affect ID day’s DANGAL-RUSTOM Clash.

    I personally think masala action-adv days of CE, HNY, DABANGG, READY, DILWALE are completely over. BM has proved this. Mature public wants atleast average content as BM proved it. they’ll go for it. Had it not been for SRKs stardom, I cannot see any other star besides Salman, Aamir stopping BM from crossing 200 cr. NONE. BM was made to cross 200 cr but superstardom made sure it is stuck in 188 cr.

  • @Yuvraj: excellent bro 100% correct other stars fans are jealous and for government they just proving them self that they are treating equal to every person and it is a big joke.

  • some where i think amir is bettr.. he directed n acted in taare jamin par.. small film after atbb ghajini.. he started action trend from ghajini.. rocked with 3 idiots n went beyomg evry1 with pk.. film with zero action..
    same guy dnt release film fr yrs n take gaps..
    he is true grm on cinema.. he nevr tried to cash in on ghajini by doing same films quickly to earn money.. lk srk..n salman or others does..
    #respect.

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