Ok Jaanu Weekend Collections: Flops at the domestic box office

The first major release of 2017, Ok Jaanu, has flopped at the domestic box office. The growth was missing and even though the dent in business was due to the cricket match – it shouldn’t be an excuse for the film under-performing. ‘Kapoor & Sons’ from the same banner, showed growth of 13% on the day when the India vs Pakistan World T20 match took place.

The problem was the theatrical trailer itself. The response was extremely mixed, more on the negative side. Not only did it not generate any excitement, but the film looked quite boring and dull from the promos.

The music worked, there was a chartbuster too, but it’s not helping multiplex films anymore. When the audience can watch song promos multiple times on their mobile phones, it’s only the trailer or positive word-of-mouth (i.e the film itself) that will sell tickets at the box office.

Unfortunately, that wasn’t the case for Ok Jaanu as the film has been rejected by the audience in the first weekend itself. The business in the first 3 days had to be somewhere around the 20 crore mark, but the film has fallen well short of 15 crore.

The best case from here seems to be lifetime business of around 25 crore, which would still be a poor total.