Ok Jaanu Box Office Prediction

‘Ok Jaanu’ is the first major Hindi release of 2017 and it releases at a time when the holdover release ‘Dangal’ is still going strong at the box office. That’s not the only competition that ‘Ok Jaanu’ will be facing as Deepika Padukone’s debut Hollywood film will release at multiplexes 6PM onwards tomorrow.

Competition aside, ‘Ok Jaanu’ marks the reunion of the much-loved ‘Aashiqui 2’ on-screen pair of Aditya Roy Kapur and Shraddha Kapoor. While that was expected to be a factor heavily favouring the film, the Aditya-Shraddha pair was loved mainly at smaller centres where ‘Ok Jaanu’ isn’t even going to get a release.

It’s once again going to be a youth-friendly, urban film from a banner that seems to be over-doing the genre. A film like ‘Ok Jaanu’ which deals with live-in relationships, might carry that shock and intrigue value in the south, but it’s about a decade late to get the same effect with the audience in metro cities.

The counter to the mixed response that the promos of ‘Ok Jaanu’ has received has been ‘The Humma Song’ which has become more popular than the film itself. It has topped every chart and significantly increased awareness and interest around ‘Ok Jaanu’.

How much of the song’s popularity is going to help the film at the box office is something that remains to be seen. The costs are on the lower sider, ‘Ok Jaanu’ will recover all of its investment once it crosses the 35 crore mark at the domestic box office and a start of around 6 crore will be good enough if it manages growth over the weekend.

IndicineFBO: We expect ‘Ok Jaanu’ to collect Rs 5.6 crore on its opening day. It’s our first prediction of the year and we hope to get it right.

Detailed Prediction: It’s a section we discontinued, but given the number of requests we receive every day, we will be posting detailed predictions for all releases this year. Please note that this has absolutely nothing to do with our final ‘IndicineLBO’ predictions that are published on Sunday morning.

IF VERY GOOD (positive word-of-mouth)

  • Day 1 – 6 cr
  • Day 2 – 8 cr
  • Day 3 – 10 cr
  • Weekend – 24 cr
  • First Week – 36 cr
  • Final – 50 cr+ (Hit)

IF AVERAGE (mixed response)

  • Day 1 – 5.5 cr
  • Day 2 – 6.5 cr
  • Day 3 – 8 cr
  • Weekend – 20 cr
  • First Week – 30 cr
  • Final – 40 cr+ (Semi Hit / Hit)

IF BAD (worst case scenario)

  • Day 1 – 5 cr
  • Day 2 – 5.5 cr
  • Day 3 – 6 cr
  • Weekend – 16.5 cr
  • First Week – 23 cr
  • Lifetime – 25 cr (Flop)

Irrespective of how good the word-of-mouth is for ‘Ok Jaanu’, the film will struggle to get shows after the release of ‘Raees’ and ‘Kaabil’ on January 25. It has less than 2 weeks (12 days to be precise) to collect as much as it can before the big films release. The big advantage will be the costs, but it still needs a good first weekend to cross over to safety.

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38 Comments

  • Oka Jaanu Prediction:
    Day1: 5.5cr
    Lifetime: 38cr

    Raees Prediction:
    Day1: 18.5cr
    Lifetime: 170cr
    (The Buzz Is Very High and all of the Promos and Songs Have Been well recieved, so opening will be earth shattering)

    Kaabil Prediction:
    Day: 10.5cr
    Lifetime: 80cr
    (The Buzz is average, Very less than Raees, It will suffer due to average/bad songs and promos)

  • Opening should be 8 crores .
    Lots of love and wish Karan And Shraadah Kapoor a big success for OK Jannu.
    Hopefully, OK jaanu does wonderful business. Humma humma is so awesome.

  • Shraddha kapoor is most overrated actress. Nor she has good looks nor she is good actress but also most of her films are hit.

  • Film trade analyst Komal Nahta confirmed the news in a tweet. “Confirmed news, guys. Absolutely great news. Shah Rukh Khan will play an important cameo in… hold your breath… Salman Khan’s Tubelight!,” he wrote.

    Confirmed news,guys. Absolutely great news. ShahRukhKhan wil play an important cameo in…. hold your breath… Salman Khan’s Tubelight!!!!
    — Komal Nahta (@KomalNahta) January 11, 2017

  • #Navneet highest grossing movie belongs to aamir only bcs christmas holidays, 3 weeks free run & high ticket rates…Non holiday pe usne talash aur dhobighat jaise chutiyape diye h

  • I don’t think majority of the people are interested in watching OK Jaanu . It is looking a combo of Salaam Namaste, Katti Batti and SDR . The first release of the year has been a failure in the last few years . Wazir, Tevar, Dedh Ishqiya, Players and Matru Ki Bijlee Ka Mandola . This film is extremely crucial for Aditya as he is coming back after 2 massive failures . Shaad Ali is also coming back after 3 years . His last 2 films JBJ and KD have been big failures . Shraddha is also returning after Rock On 2 which was one of the biggest disasters of 2016 . I don’t expect this movie to be successful . The verdict will depend upon the wom and the weekend collections . XXX might also affect the collections as people will be interested to see Deepika on the big screen after BM .

  • Shraddha kapoor best performance till date is aashiquie 2 but it is not that great. It is hit due to its super hit music and its brand of aashiquie. Ek villain becomes boxoffice success because of its thrilling subject although it is remake of Korean movie . Ritesh deshmukh has steal the show and Siddhartha molhotra also good. But shraddha kapoor is too loud and irritating in movie. Her 3rd hit is critically acclaimed haider. But she has very less to do in haider. All limelight is taken by shahid kapoor, tabu and vishal bhardwaj for his superb direction. Even supporting cast like Kay kay menon and special appearance of irfan khan become talking point.

    Her 4th hit is abcd 2 but honestly speaking abcd 2 becomes boxoffice super hit because of its supporting cast/ dancers who are mostly from DID and prabhu deva. Their dance steps is highlight of movie. Their dances are better than leading actors. Popularity of varun dhawan is also plus point otherwise it willnot collect 100 crore at boxoffice.

    Her 5th hit is baaghi and everyone know that it became boxoffice hit because of tiger shroff’s super action.

    Almost in her every films her role is nothing to make a flim hit. So ,for me she is most overrated actress in bollywood. And ok jaanu looks like flop one.

  • Saw Aditya Roy Kapur and Shraddha Kapoor last movie (Aashiqui2) and it was mind blowing, hope OK Jaanu will also rock!

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