‘Ok Jaanu’ is the first major Hindi release of 2017 and it releases at a time when the holdover release ‘Dangal’ is still going strong at the box office. That’s not the only competition that ‘Ok Jaanu’ will be facing as Deepika Padukone’s debut Hollywood film will release at multiplexes 6PM onwards tomorrow.
Competition aside, ‘Ok Jaanu’ marks the reunion of the much-loved ‘Aashiqui 2’ on-screen pair of Aditya Roy Kapur and Shraddha Kapoor. While that was expected to be a factor heavily favouring the film, the Aditya-Shraddha pair was loved mainly at smaller centres where ‘Ok Jaanu’ isn’t even going to get a release.
It’s once again going to be a youth-friendly, urban film from a banner that seems to be over-doing the genre. A film like ‘Ok Jaanu’ which deals with live-in relationships, might carry that shock and intrigue value in the south, but it’s about a decade late to get the same effect with the audience in metro cities.
The counter to the mixed response that the promos of ‘Ok Jaanu’ has received has been ‘The Humma Song’ which has become more popular than the film itself. It has topped every chart and significantly increased awareness and interest around ‘Ok Jaanu’.
How much of the song’s popularity is going to help the film at the box office is something that remains to be seen. The costs are on the lower sider, ‘Ok Jaanu’ will recover all of its investment once it crosses the 35 crore mark at the domestic box office and a start of around 6 crore will be good enough if it manages growth over the weekend.
IndicineFBO: We expect ‘Ok Jaanu’ to collect Rs 5.6 crore on its opening day. It’s our first prediction of the year and we hope to get it right.
Detailed Prediction: It’s a section we discontinued, but given the number of requests we receive every day, we will be posting detailed predictions for all releases this year. Please note that this has absolutely nothing to do with our final ‘IndicineLBO’ predictions that are published on Sunday morning.
IF VERY GOOD (positive word-of-mouth)
- Day 1 – 6 cr
- Day 2 – 8 cr
- Day 3 – 10 cr
- Weekend – 24 cr
- First Week – 36 cr
- Final – 50 cr+ (Hit)
IF AVERAGE (mixed response)
- Day 1 – 5.5 cr
- Day 2 – 6.5 cr
- Day 3 – 8 cr
- Weekend – 20 cr
- First Week – 30 cr
- Final – 40 cr+ (Semi Hit / Hit)
IF BAD (worst case scenario)
- Day 1 – 5 cr
- Day 2 – 5.5 cr
- Day 3 – 6 cr
- Weekend – 16.5 cr
- First Week – 23 cr
- Lifetime – 25 cr (Flop)
Irrespective of how good the word-of-mouth is for ‘Ok Jaanu’, the film will struggle to get shows after the release of ‘Raees’ and ‘Kaabil’ on January 25. It has less than 2 weeks (12 days to be precise) to collect as much as it can before the big films release. The big advantage will be the costs, but it still needs a good first weekend to cross over to safety.
Will you watch ‘Ok Jaanu’ in theatres? Vote and tell us!