Sonakshi Sinha’s Noor has been rejected by the audience, as the business of the film has come crashing down on Monday. The drop in business is more than 50% from Monday, which is acceptable for a film that gets a strong initial – but a poor for a film like Noor which was extremely dull on its first day itself.
The drop was expected because multiplexes were selling tickets at reduced prices during weekdays and the number of shows of Noor were reduced on Monday too. Yet, the occupancy for even the night shows was less than 10% at metro cities.
It isn’t even about the film or word-of-mouth here. It’s clear that the audience isn’t interested in small films – when they can save up money and watch a much bigger film like ‘Baahubali 2: The Conclusion’ in less than 3 days from now.
There is also the 2-week old ‘Fast and Furious 8’ which is still performing at fairly good levels and has collected around 1.5 crore on its 2nd Monday – to take its India business to Rs 82.5 crore.
- Friday – 1.54 crore
- Saturday – 1.89 crore
- Sunday – 2.09 crore
- Monday – 70 lakhs (approx)
- Total – 6.22 crore