Mohenjo Daro Hit or Flop: Business Economics

Hrithik Roshan’s Mohenjo Daro was touted as one of the biggest films of 2016, but the end result has come as a shocker, as the film could well be the biggest loser of the year when it comes to the amount of money the investors will lose on the Ashutosh Gowarikar film.

The satellite rights were said to be ‘pre-sold’ for 45 crore, but the way the film has performed, the amount could be re-negotiated as there is always a box office performance clause for such big deals.

Mohenjo Daro Business Economics breakdown:

  • Total Investment: ?124 crore (cost of production 108 crore + P&A 16 crore)
  • Satellite rights: ?45 crore (will be re-negotiated)
  • Music and digital rights: ?13 crore
  • To be recovered from domestic and overseas: 66 crore

Out of the Rs 66 crore that the film had to recover through theatrical business, Mohenjo Daro’s share from the overseas business will be around 10-11 crore. Domestic (India) share will be under 30 crore. So the film has recovered 41 crore through theatrical business.

UTV Motion Pictures and Ashutosh Gowarikar will lose around 25-30 crore of their investment. When the losses from the satellite rights is factored in, it could even cross the 40 crore mark.

Approximate figures of how much Mohenjo Daro had to collect in India for various verdicts

  • Under 60 crore: Disaster
  • Under 90 crore: Flop
  • Break even 120 crore: Semi Hit
  • Above 130 crore: HIT
  • Above 180 crore: Super Hit
  • Above 250 crore: Blockbuster

When a film hasn’t even collected half of its investment from domestic theatrical business, the verdict cannot be anything other than a ‘disaster’.

Mohenjo Daro Verdict – Disaster

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80 Comments

  • Sad to see the verdict of MD. Meanwhile i wAnt to see same hr fan who always bash Salman and Salman’s Jai Ho movie. Please hr fan don’t bash Salman. Thanks

  • Sad for Hrithik. He put in so much effort, gave 2 years to it, suffered injuries and what not!
    This just goes to show that nobody can take stardom or audience for granted. Hope HR takes lesson from this and makes a rousing comeback with Kaabil.

    #Dangal23December

  • I first thought it will be flop.. But your verdict is disaster.. Big set back for Hrithik.. Now all eyes on Kaabil.. Hope clash will be averted..

  • before the release of trailer only i had a gut feeling thats its going to be flop,but this turns out to be disaster

  • Let Hrithik witness what Akshay Kumar has witnessed through out his career. Akshay has the highest number of flop disaster among the big boys. It’s good Neeraj Landry turned him to a patriotic symbol now only God knows where craps like K786,ouatimd,sib boss would have taken him too.
    1 shot from Akshay still cannot affect Hrithik Roshan never!

  • Kaabil also become Disaster. Ashutosh previous film khele hum ji jaan se was disaster so not surprising for me of mohenjodaro verdict. Sanjay Gupta last film jazba was also a disaster so kaabil also turn disaster even solo 26th jan release. Growing popularity of young actor hurt hr plus whole bollywood against hr due to kangana

  • He should not have done a movie with Ashutosh Gowariker. He has lost his touch.
    He just had three hits: Baazi, Lagaan & JA.

  • Hritik don’t try to copy Amir who is 52yr old even all 3khans has 7to 8yr left but hr is young destroying his stardorm to young actor varun sid rk rs

  • Sad for Hrithik but the film didn’t deserve better… Now I hope the clash with Raees will be avoided otherwise it’s yet another disaster in the making for HR.

  • hrithikian :: and other hr fans From Last 2- 3 months you guys are doing so much hutiyapa so please stop all this ..I dont hate hr and I dont want to bash him but you guys are forcing me to do the same .meanwhile
    No of movie done by Hr 21< 24 No of clean hits of akki
    No of successful movies of akki 45 is more than double the no of movies done by Hr 21 …….
    Hr is nothing without big banner big director and big heroine Mj is example …
    stardom means khans akki ajay ….they are ruling from 90s …
    So its good for you all to keep quit ……please dont force me to give career analysis of hr …….

  • This may be passing phase for Hrithik. He will bounce back !!!!!!! Some SRK fans are very happy after seeing verdict expecting Hrithik to do a Miyaan Bhai (running away from clash). Lets wait and watch whether Republic Day 2017 clash happens or who will avert or move from it??

  • Hritikian in their repertoire, these pathetic excuses unnecessary apology ….. They are ready to blame Akshay even is that the dinosaurs became extinct)) This is true for losers. If Neeraj Pandey and “transformed”Akshay, into a patriot Akshay gave him a lot more with each film he brings Neeraj success, a huge success critical and commercial. But what remains to do Hrithik fans, they cry that MD was produced by the is not Daddy calculator

  • HR fans before 12 Aug-
    MJD WILL TRASH RUSTOM

    HR Fans after 12 Aug-
    but-but negativity
    .
    .
    lulz
    Too much fun

  • Like this big budget bomb… Shivaay too has lost the buzz and incidentally ‘Aye Dil hai Mushkil’ has started to gain momentum… I am unbiased about any of these movies but so far Indian film Industry has proved time and again that they make nothing but hollow and contentless capers in the name of big budget films…

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