PM Modi asks actors and youth to popularise handloom

Prime Minister Narendra Modi on Friday urged movie stars, youths and others to use handloom products to give a much needed boost to the sector.

“If movie actors decide to use only handloom and handicraft products in one out of their five movies, then those movies will automatically attract good viewership,” Modi said.

Modi said film industry plays a major part in popularising fashion.

He was here to launch the National Handloom Day and the India Handloom brand for better market positioning of Indian handloom products.

Speaking at the Madras University Centenary Auditorium, Modi said youths of today make purchases online and added that handloom products should also be made available online.

He said handloom products were to be branded because Indian handloom products lack global branding.
He said the sale of khadi products had gone up by 60 percent after his October 2 appeal to people to use at least one khadi product to brighten the lives of the producers.

A similar call should be given for handloom products.

Modi said handloom could be used for curtains, clothes, bedsheets, doormat and more.
The prime minister said handlooms form 15 percent of the total textile market, and if this was increased to 20 percent, the turnover of the sector would increase by 33 percent.

Starting this year, the National Handloom Day would be celebrated on August 7 every year.
It was on this day in 1905 that the boycott of British products began during India’s freedom struggle.

The National Handloom Day is observed to generate awareness about the importance of handloom industry which is part of India’s rich heritage and culture.

Over 43 lakh people are engaged in handloom weaving and allied activities in India.

The industry is a source of livelihood to large sections of rural population particularly women, and BPL families, in addition to being a part of the country’s rich cultural heritage and traditions.

Earlier in the day, Modi, who arrived in a special aircraft from New Delhi, was received by Tamil Nadu Governor K. Rosaiah, Chief Minister J. Jayalalithaa and her cabinet colleagues at the airport.

Modi went to the Madras University Centenary Auditorium.



  • The iconic director known for his classic blockbuster family films likeMaine Pyar Kiya, Hum Apke Hain Kaun, has constructed a SheeshMahal forPrem Ratan Dhan Payoin Karjat.The Sheesh Mahal is similar to the one that was constructed forDilip Kumar’sMughal-e-Azamand plays a very integral part of the film.Sheesh Mahal for Prem Ratan Dhan Payo in KarjatSooraj ji and the entire unit has decided to cut acake for veteran art director Nitin Desai (who has constructed the sheesh mahal for the Salman starrer) inside the Sheesh Mahal on Aug5, to bring in Nitin’s birthday.Interestingly, 55 years back,Mughal-e-Azamhad also released on August 5th and went on to become an iconic film and the Sheesh Mahal was immortalised on celluloid.Sooraj Barjatya says, “I have always been inspired, awed and overwhelmed byMughal-e-Azam– a film that has always fueled my imagination as a writer and director. Everythingabout this film is iconic and we have indeed tried to pay homage to this cult classic in our film by constructing the Sheesh Mahal. It’s our tribute to the film that shaped the Indian film industry in many many ways. Sheesh Mahal plays a very intrinsic role in the plot of the film.How Salman’s story and the Sheesh Mahal is also connected will be revealed when the film releases onNovember 12.”

  • @Akram.. It’s definitely boring for those who have no business of well being of Handicrafts ND handloom Industry in India.

  • vyapam case modi jee is silent
    lalit modi row modiji is silent
    corruption cases..silent..poverty silent
    what our honourable pm is doing??
    he is buzzy in having selfie wid daughter
    requesting people to use handloom products
    celebrating world yoga day

  • Modi should advice his party Mp And Mla to skip all the subsidy which they get by Govt.Of India.

    Modi not give anything to people after his big victory.

    Modi only want something from the people of India…..

  • @ naki Legend PM is doing very good work he has completed only one year but they trying their best love u Modi .

  • @ naki Legend PM is doing very good work he has completed only one year but they trying their best love u Modi . I am working with Bjp & RRS .

  • ? Maine Pyaar kiya = ATBB

    ? Hum Apke Hain kaun = ATBB

    ? Hum Sath sath Hain = BB

    ? Vibaah = BB

    What’s Nxt??????

  • Mr. PM pls break ur “Maun Vrat” on national issues… Whole parliamentry session z wash out cuz of ur “Chuppi”

  • @ qamar at the time Yakub Menon hanged before some days that time also criticizing Muslim . Really Muslim need mental treatment .

  • @indicine:
    what the happened to your modeeration system??? How can you post such anti islam comment??? It seems your admin is member of RSS!!!

    “akki is king
    August 8, 2015 at 11:25 am
    @ qamar at the time Yakub Menon hanged before some days that time also criticizing Muslim . Really Muslim need mental treatment .”

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