Ladies vs Ricky Bahl HIT or FLOP – Box office opening

Ladies vs Ricky Bahl released in theaters today and the response has been lukewarm. For the morning shows, the occupancy was best in North India, Mumbai and Bangalore (around 30%). The noon shows witnessed a better response (40%).

Made on a budget of around Rs 24 – 25 crores, revenues from satellite rights, home video rights etc will recover more than 50% of it’s investment. While Yashraj will be disappointed with the initial response, the film is expected to pick-up on Saturday and Sunday.

HIT or Flop prediction: We expect the weekend to be about 16 – 18 crores. HIT or FLOP would then depend on how well it sustains over the weekdays. Having watched the film, it should end up somewhere in between. Average at the box-office, but Yashraj should make some decent profits.



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