Ladies vs Ricky Bahl released in theaters today and the response has been lukewarm. For the morning shows, the occupancy was best in North India, Mumbai and Bangalore (around 30%). The noon shows witnessed a better response (40%).
Made on a budget of around Rs 24 – 25 crores, revenues from satellite rights, home video rights etc will recover more than 50% of it’s investment. While Yashraj will be disappointed with the initial response, the film is expected to pick-up on Saturday and Sunday.
HIT or Flop prediction: We expect the weekend to be about 16 – 18 crores. HIT or FLOP would then depend on how well it sustains over the weekdays. Having watched the film, it should end up somewhere in between. Average at the box-office, but Yashraj should make some decent profits.