Kala Chashma is unstoppable, strategy to release song first works

Baar Baar Dekho song ‘Kala Chashma’ is proving to be unstoppable on the internet, as the song has garnered more than 18 million views in 5 days after its release on Youtube.

The strategy to release the song before the theatrical trailer has worked big time, because ‘Kala Chashma’ is pretty much all over the internet. The song has been trending on Youtube in countries like Australia, Pakistan, New Zealand and UAE.

In India, the song has been the top trend on Youtube for five days continuously and also topped iTunes India.

Baar Baar Dekho New Still - Katrina Kaif, Sidharth Malhotra

The popularity of the song will help ‘Baar Baar Dekho’ on its opening day at the box office. The trailer will still be the key, but with Sidharth Malhotra returning after the success of ‘Kapoor & Sons’, Katrina Kaif’s appearing in her first commercial film in a long time – combined with the popularity of ‘Kala Chashma’, the film could pull off a surprise at the box office on Day 1.

The trailer of ‘Baar Baar Dekho’ releases on August 3rd.

 

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31 Comments

  • Sadkon pe chale jab Ladkon ke dilon mein tu Aag laga de baby, Fire! Nakli se nakhre tu kare Jab dekhe humein Jhooti liar! Kala kala chasma jachta tere mukhde pe Jaise kala til jachta hai tere chin pe Apni adaaon se zyada nahi to 10-12 ladke to maar hi deti hogi tu din me Tujh jaise 36 phirte hain Meri wargi aur na honi ve wargi aur na honi ve wargi aur na honi ve

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