Hrithik Roshan’s Kaabil is carrying incredible pre-release reports. From every screening of the film, the reports that are coming out – both within the industry and on social media websites – is excellent. We’ve spoken to many and almost all of them have had only good things to say about the film.
Now, pre-release reviews should never be trusted in the social media era, we’ve seen several films that were called classics prior to release, but turned out to be unwatchable for the audience in theatres. People who are invited for special screenings will never write it off, but the confidence of the Roshans can be sensed from the fact that they have shown the film to a variety of people.
In the first part of the campaign, the promos of the film hadn’t really worked and internally not many had their hopes high on Kaabil doing well at the box office.
But the experience and brilliance of Rakesh Roshan has resulted in a turnaround at the right time for ‘Kaabil’. The move to show exhibitors parts of the film was a masterstroke, it was to convince them that the film deserved a proper showcasing against a big film like ‘Raees’ which had incredible promos and a bigger star.
And now with less than 36 hours to go for the film’s release, ‘Kaabil’ is gearing up to surprise at the box office this extended Republic Day weekend. While the other team is on a marketing blitzkrieg with Shah Rukh Khan’s train journey from Mumbai to Delhi, team Kaabil which has had a low-key promotional campaign – is showing the film to different people to create the much needed pre-release positivity.
Check out some of the many reviews of Kaabil below, it’s unanimous so far, but will the audience love the film as much as the people in the industry have? That’s going to be the big question, as Kaabil hits theatres on 25th January.
- Akshay Kumar: Just watched #Kaabil, @iHrithik’s sincere effort is commendable,he’s evidently given it his all. A sensitive film with captivating storyline
- Twinkle Khanna: Just saw Kaabil and @iHrithik is absolutely wonderful in this engrossing movie but then isn’t he always :)
- Amul Mohan: Kaabil is a knockout punch which leaves you wanting for more!!! Hrithik is phenomenal. This one is a massive winner I’ve not watched a tight thriller like Kaabil in a long long time.. bravo to the team!!
- Warda S Nadiadwala: Honest film made by Sincere film makers #Kaabil performance has reached new heights salute @iHrithik …totally hungover the title track
- Kunal Kohli: Kaabil every scene is superb.Every performance brilliant.Can watch it again right now
- Atul Mohan: Beauty is forever! Evergreen #Rekha just coming out of scrning of #Kaabil & yes she liked the film!
- Ashutosh Gowarikar: #Kaabil is a very clever film!! Truly all HEART and engrossingly entertaining! CONGRATS @iHrithik @_SanjayGupta
- Naved Jafri: Just saw #Kaabil, congrats to the team,@iHrithik is superb and @_SanjayGupta has outdone himself, one word FANTASTIC. Must see
- Kunal Kohli: @iHrithik what a performance. Just saw #Kaabil rarely does an actor go way beyond a superb script like you have. Wow wow & wow
- Rahul Shetty: Just saw this masterpiece @iHrithik @yamigautam.. outdone yourself.. Coz mind sees it all and al your eyes should definitely see “KAABIL”
- Neha Sharma: Kaabil..an edge of the seat thriller..pacy edgy sharp..love and revenge so beautifully amalgamated.. loved it Donno how u manage to do it every time..what an honest and endearing performance..the pain and pathos in those eyes blew my mind @iHrithik
- Sulaiman Merchant: Just finished watching #Kaabil. Inspite of having done the score, watching it again gives you goosebumps
- Kamaal R Khan: What a brilliant film #Kaabil! It’s equally good for single screen n multiplex audience, therefore it will be a sure shot winner at boxoffice