Bollywood superstar Hrithik Roshan has been roped in as the Brand Ambassador of PepsiCo’s ‘daring drink’ Mountain Dew.
Talking of Hrithik’s association with the brand, Ruchira Jaitley, Category director, PepsiCo India said “We are proud to associate with Hrithik Roshan, who truly reflects the daring, bold and fearless persona of the brand and its consumers. He is a true embodiment of the brand’s philosophy of ‘Darr Ke Aage Jeet Hai’ and we are thrilled to have him onboard. With his love for all things extreme, Hrithik is the perfect fit for the brand and will take its philosophy to a whole new level. We look forward to a blockbuster summer and are confident that this partnership will be mutually rewarding”.
Speaking of his love for challenges and ‘can-do’ attitude, Hrithik Roshan said “Mountain Dew has always celebrated the bold and adventurous spirit of the youth. I am a big fan of its ‘can-do’ and challenging attitude which I identify with personally as well. I love pushing myself to the extreme and the brand’s belief in this similar view point, proved to be an ultimate fit which I couldn’t resist. I am excited to work with the brand and look forward to a great journey ahead”
Sources within the industry say, PepsiCo will be working closely with the Roshan’s to promote their Blockbuster Diwali release Krrish 3.
In the recent past, Salman Khan was associated with Mountain Dew, a contract that ended in December 2010.