The Roshans are going all out to promote their super-ambitious superhero film Krrish 3. The father-son duo of Rakesh and Hrithik launched the Krrish 3 collection which includes toys for kids, action figures and apparel. More than 150 products will be available in 5000+ stores across the country.
Hrithik officially launched the Krrish 3 collection at the JW Marriot Hotel in Mumbai. The country’s only superhero franchise, through its retail products, promises to touch new heights in the licensing industry.
The official merchandise, in a deal facilitated by Mumbai based licensing firm Dream Theatre includes a wide range of products across various categories. The prime attractions are the action figures of Krrish (character played by Hrithik), Kaal (Vivek Oberoi) and Kaya (Kangana Ranaut); kids’ apparel, school supplies, impulse toys such as frisbees and Yo-Yos, skates, ride-ons and publishing which includes activity and colouring books.
Additionally, there are food products (candies, confectionery, noodles), home decor items and accessories such as pendants and cufflinks. The prices of these begin from Rs 99 ($2) and go up to Rs 3499 ($58). The film also has consumer promotions with leading brands like Kelloggs Chocos, Cadbury Bournvita and Del Monte.