Hrithik is the 2nd celebrity to endorse ‘Fair and Handsome’ after Shahrukh

Bollywood superstar Hrithik Roshan has been roped in as the brand ambassador of Emami’s ‘Fair and Handsome’ range of beauty products.

Roshan is only the second celebrity to be roped in to endorse the product, nearly eight years after Shahrukh Khan first started endorsing the brand.

“There is a lot of potential in the men’s face wash category, which is approximately Rs 250 crore in size, and has been witnessing an exciting 50 per cent plus growth rate year-on-year,” Emami Director Mohan Goenka said.

Hrithik will endorse Fair and Handsome Instant Fairness face wash, which was launched in February 20115. The company will soon start airing a television commercial featuring the actor.

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28 Comments

  • now ppl will trust fair and handsome coz hro is endorsing it.the most handsome hero of Bollywood otherwise it was hard to believe in fair and handsome if it was for shah rukh khan.

  • I don’t think he needs fair and handsome cream to be handsome. srk is best user for this cuz he needs always this cream.

  • Srk has chosen Nerolac HD color over fair n handsome for giving him ultra hd look…so SRK KA COLOR KABHI FIKA NAHI PADEGA…(except after aamir khan movies)..

  • both are my fav.
    now haters will say – srk se product nahi biki to hrithik ko liya.lol.
    i dont care.
    we all know how many suzuki hayate are riding on indian roads.lol.

  • Slowly our king will be thrown out by the other brands endorsement and from bollywood also . So our king should go back to his home , otherwise he will lost his little respect which he has earned in his life too.

  • On the way to market to buy whole bundle of emami fair n handsome and HE deodrent,also some mountain dew bottles.
    Good that hro did this advertisement or else i was using yami gautam’s fair n lovely since 5yrs.

  • HRITHIK ROSHAN →

    A MAN WITH GREEK GOD LOOK OF HINDI FILM INDUSTRY DESERVES THIS KIND OF PRODUCTS MUCH BEFORE SRK (EVEN SRK DOESN’T DESERVE THIS KIND OF PRODUCTS) BUT FOOL MARKETERS UNDERSTAND THAT TOO LATER.

  • Oh shit why not me? Oh god my fans thinks i am the most charming actor ever in b town and they also thinks i will be lead actor in 2020 with SUHANA. Oh god what’s wrong with me?
    Why i am looking budhaa.
    Oh yes i have an idea, my fans now i will use fare and handsome.

  • Salman Khan’s Sultan and Shah Rukh Khan’s Raees might clash at the box office on Eid 2016 in what could be arguably the biggest clash if its happens though chances of it are extremely slim.
    Ritesh Sidhwani, who is producing the film, says, “ The shoot will commence from March 28 in Mumbai. We plan to release it on Eid next year.”The major shooting starts in September though
    On the other hand, Salman Khan – YRF’s Sultan might also go on floors in and around September itself and is being planned as Salman Khan’s 2016 Eid Release. It will be interesting to see which film finally makes it to the Eid Slot.
    In 2016, Eid falls in the first week of July (7-8 July) and makers of both the films have around 10 months to complete and release the film. The bigger question now is the release date of Shah Rukh Khan – YRF’s Fan.  While Shah Rukh Khan – Rohit Shetty’s Dilwale will release on Chirstmas 2015, it is highly unlikely that Fan will release in 2015. So if FAN releases between Dilwale and Raees, it will be a record breaking 3 films within a span of 6 months but the chances of it are highly unlikely. Lets wait for the official announcement for both the films.

    Ha ha sawariya 2 is comming with om shanti om.

  • hrithik is the perfect choice.without him btown’s hot and cool quotient both will reduce.love you hro

  • Of course, Hrithik is biggest star in country. Good looks, incredible acting skills, versatile performer, great dancer, and even good singer (ZNMD). He is full package and inspiration to all.

    Do you know he had a stammering problem and back problem while growing up? Doctors told him he could never become an actor. But he persevered and worked hard and look at where he’s come to. It’s truly an inspiration. Hrithik Hrules!

  • He should have in hindsight been first coz he is ‘fair and handsome’ unlike our king who is with no disrespect intended ‘dark and ugly’…!

  • Should SRK be ashamed looking at Kangana’s guts? Kangana rejected 2 crore skin whitening cream ad., Coz she thinks it is racism.

  • Wrong choice, who gonna believe that Fair & Handsome make Hrithik good looking which suits srk as he has not handsom look, but must say Fair & Handsome us a superb cream afterall it made srk “baadshah” as srk said in ads.

  • Hr is sexy guy.but HE is not that handsome and charming like KING KHAN.

    ha ha some morons are mocking at KING KHAN.if their stars are handsome still couldn’t give single movie hit based upon romance with out zero action at the bo.if they can’t romance ,what’s the benefit of being so much handsome.still OUR KING KHAN has maximum FEMALE FOLLOWINGS ,so those FEMALES are rarely care about these other darkish ugly swelled face buffalo stars,lol.now swelled means everybody could have understand clearly understood about whom I’m talking about,lol.

  • Lol Akshay is the best choice . most gud luking actor of Bollywood ! hrithik was lukin nothing in front of Akshay in birju song !!

  • @Apuun nipun : Cant stop laughing on your comment !!!! ROFL

    @sss : you are totally gone case. Only God can help you to recover !!!!!!!!!

  • @hrthk,salman is handsome and hsr moves are classic.what can be a bigger joke other than ths?btw this is not at all suit for a brainless salman fans saying to A SRKIAN,LOL.

    @ultrason,yeah you heard exactly.even after so many years HE is same thn and handsome as forever and looks like or can play a role of a 20 year age guy.but the same can’t be happened whose face swelled lke 80 year aged old men,rofl.

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