Bollywood superstar Hrithik Roshan has been roped in as the brand ambassador of Emami’s ‘Fair and Handsome’ range of beauty products.
Roshan is only the second celebrity to be roped in to endorse the product, nearly eight years after Shahrukh Khan first started endorsing the brand.
“There is a lot of potential in the men’s face wash category, which is approximately Rs 250 crore in size, and has been witnessing an exciting 50 per cent plus growth rate year-on-year,” Emami Director Mohan Goenka said.
Hrithik will endorse Fair and Handsome Instant Fairness face wash, which was launched in February 20115. The company will soon start airing a television commercial featuring the actor.