Imtiaz Ali’s Highway has done well at the box office. In a statement released to the press, Sajid Nadiadwala, the producer of Highway, declared the film a ‘super hit’.
“Highway was always a profitable film, made and marketed at a tight cost and released in select 800 screens only, and the way it has been growing amongst audiences since Friday, it’s turning out to be a huge success for all of us. Hope the love for the movie keeps pouring in, in the next few days.”
According to the makers, the landing cost of the film including print and advertising was Rs 18.25 crore and the revenues earned pre-release from various rights was Rs 15.50 crore. The entire investment was recovered in the first weekend itself.
Highway opened to a reasonably good response, showed healthy growth over its first weekend and collected Rs 22 crore in its first week.
However, the release of Shaadi Ke Side Effects last weekend, affected the business of the film. With three new releases this week, Highway will be running on limited shows at multiplexes.
Overall, Imtiaz Ali’s success-ratio remains rock-solid. Every film of his, except his first (Socha Na Tha) has done well at the box office. Highway is likely to finish with lifetime business of around 28.5 crore net.
Highway First Week Collections
- Friday – 3.47 crore
- Saturday – 4.63 crore
- Sunday – 5.5 crore
- Monday – 2.35 crore
- Tuesday – 2.12 crore
- Wednesday – 1.8 crore
- Thursday – 2 crore
- First week total – 21.87 crore
Highway Second Week Collections
- 2nd Friday – 0.83 cr
- 2nd Saturday – 1.21 cr
- 2nd Sunday – 1.56 cr
- 2nd Monday – 0.48 cr
- 2nd Tuesday – 0.47 cr
- 2nd Wednesday – 0.4 cr
- 2nd Thursday – 0.35 cr
- Second week total – 5.3 cr
Total Collections – 27.17 crore
Verdict – Average