Highway Opening Day Collections

Highway has collected Rs 3.5 crore on its opening day at box office. Considering the film’s genre and the star cast, Highway opened to a decent response on Friday morning, but picked up quite significantly towards the end of the day.

High-end multiplexes in select cities, were running at more than double the occupancy (60-65%) for the 8 – 10PM shows.

The reports aren’t extra-ordinary, but the performances and music of the film have received tremendous appreciation. The unrealistic story has been criticised. On our review scale, Highway has scored 57 with 13 positive, 11 mixed and 1 negative review. (Read the critics verdict).

Saturday could well decide the film’s fate at the box office, as most multiplex-targeted films that find appreciation tend to pick up by more than 25-30%. The screen average of Highway is better than a film like Hasee Toh Phasee which released a couple of weeks ago, and that film showed huge growth in business on Saturday.

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