Highway has collected Rs 3.5 crore on its opening day at box office. Considering the film’s genre and the star cast, Highway opened to a decent response on Friday morning, but picked up quite significantly towards the end of the day.
High-end multiplexes in select cities, were running at more than double the occupancy (60-65%) for the 8 – 10PM shows.
The reports aren’t extra-ordinary, but the performances and music of the film have received tremendous appreciation. The unrealistic story has been criticised. On our review scale, Highway has scored 57 with 13 positive, 11 mixed and 1 negative review. (Read the critics verdict).
Saturday could well decide the film’s fate at the box office, as most multiplex-targeted films that find appreciation tend to pick up by more than 25-30%. The screen average of Highway is better than a film like Hasee Toh Phasee which released a couple of weeks ago, and that film showed huge growth in business on Saturday.
13-15CRORE WEEKEND
Verdict:Flop
15+c looking for weekend..
its a good business considering its starvalue hope hny will also take opening like this.otherwise our old star will finish.kick rocks.
indicine wher is the BO analysis of Aamir Khan like for SRK and Salman http://www.indicine.com/movies/bollywood/shahrukh-khan-box-office-analysis-hits-flops-blockbusters/
Highway will go Hasee Toh Phasee way, anyway i love you alia
It will be average grosser,lifetime 25-30crs.
verdict : below average
Songs are not hit by audience
dont know why such films get huge appreciation even before a week of its release. Why underrated film like shanghai didnt get appreciation?? Shanghai was much better than highway.. Randeep hooda did much better job in jannat2 than highway.. Critics suxx.. Paid!!!!