Highway has taken a better-than-expected start of around 25-30% in cities, which is good for a not-so-commercial niche film. Imtiaz Ali directed films have a fairly good following, which is probably the only reason why the film has taken a decent start.
The opening gives the film a chance to grow during the evening / night shows at multiplexes and if the word-of-mouth is good, Highway could put up decent numbers in its first weekend.
First day business is likely to be around 2.5 – 3.5 crore depending on how well the film picks up 6PM onwards.
The other release this weekend – Darr At the Mall has proved to be a non-starter. Near empty houses and reports of shows being cancelled at multiplexes due to zero occupancy is never a good sign.