Ek Thi Daayan Weekend Collections and Economics

Ek Thi DaayanEmraan Hashmi’s Ek Thi Daayan was way below trade expectations in it’s first weekend at the box office. After a decent start on Friday, business slipped by around on Saturday. But it was the film’s Sunday business that came as a major disappointment.

Although there was a reasonably good jump on Sunday, the collections were lower than Friday which is never a good sign.

Ek Thi Daayan has fared well at multiplexes in big-cities, but the smaller centres have been below the mark.

Economics: The film was made on a budget of 28-30 crores (including P&A), but the producers recovered 80-90% of their investment by selling the theatrical rights of all territories (except Mumbai and East Punjab) and also various rights (music, satellite). So while Ek Thi Daayan is a profitable venture for the producers, the distributors might incur losses in a few circuits.

Ek Thi Daayan Weekend Collections

  • Friday – 6.06 crores
  • Saturday – 4.98 crores (18% drop)
  • Sunday – 5.93 crores (19% growth)
  • Total Collections – 16.97 crores


  • Considering so many multiplex oriented films..Iron Man, Aashiqui 2 to name a few…. lined up for next Friday, I dnt see ETD going beyond 30cr which makes it a flop!

  • Figures aren’t looking good, it’s quite surprising to me because movies of this genre with such a cast have done good business in past. It’s music maybe a reason.

  • now its clear Ranbir is better then emran and emran does well with sequals only…i mean Rush,shanghai and now this movie

  • Superflop movie…one of the worst movies of the year…emraan is going down…2 superflops in a row…Rush and now ETD…even ghanchakkar prmos look very average

  • it’s a good film but ipl is going on that’s why i shown a dissappointment i hope emraan should go back to the bhatt camp bcoz of their he’ill keep the blockbuster continuiety.bhatt films are very good to watch and having a very nice and a super story.ekta didn’t have any idea when to release and how to release the film she know’s how to make a film see to ranbir kapoor how intelligent he’s wer d film’ll flop he’s releasing after the ipl….!i love emraan becoz he does real acting and he cares none iss duniya mein sirf saach hi chalega jhutt nahin…………..! yeh alah ka vasta……….!

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