The trade had huge expectations from Emraan Hashmi’s Ek Thi Daayan, but to say the response has been underwhelming would be an understatement for the kind of opening the film has taken in the morning.
The occupancy for the morning shows was around 30-35% across India, even lower at several ‘mass centres’ where Hashmi films usually open well.
While business did pick up slightly for the noon shows, it was still in the 35-40% range. The opening was lower than Emraan’s last few commercial hits like Raaz 3, Murder 2 and Jannat 2. The first day collections will be lower than all his films in the last two years, except Shanghai and Rush.
On the positive side of things, critics have received the film well. So Ek Thi Daayan might pick up over the weekend and put up decent numbers.
Also read – Indicine Review of Ek Thi Daayan