Imran Khan, the lead star of Ek Main Aur Ek Tu along with Kareena Kapoor, is all set to launch a video travelogue titled ‘Ek Main Aur Ek Star’, where he will be documenting the promotional tour of Ek Main Aur Ek Tu.
In what can be considered as a very innovative marketing strategy, Imran will be creating his own video travelogue where he will be sharing his experiences on the promotional tour of Ek Main Aur Ek Tu.
Imran will not only be touring the Indian cities but will also cover foreign cities like Dubai, New York and Britain. The travelogue which will be uploaded later on the Dharma Productions official YouTube channel will capture each and every moment experienced by the crew.
According to a press statement, ‘Ek Main Aur Ek Star’ will capture ‘the highs, the lows, the late nights, the pre-dawn scrambles for flights, the ecstasy, the euphoria, stress and the struggles that Imran experiences.
Ek Main Aur Ek Star is a new promotional strategy by Dharma, for his upcoming film Ek Main Aur Ek Tu which is set for theatrical release during the Valentines day weekend (February 10th 2012).