Over the last few weeks, we have received no less than 500 e-mails requesting a prediction on the box-office prospects of Don 2. Other related questions were the costs, the revenue from satellite rights and the most common question was if Don 2 will be a HIT or Flop at the box-office.
Here it is then, a longish but informative article on Don 2.
Don 2 Cost
The film was acquired by Reliance Entertainment for Rs 80 – 85 crores and an additional Rs 22 crores was spent on print and marketing. Total cost for Reliance – approximately 105 crores.
Don 2 Pre-release revenue
Initially there were reports that the satellite rights of Don 2 was sold for Rs 43 crores. But reliable sources (TOI) has the figure at Rs 37 crores, paid by Zee Entertainment. Other sources for revenue include home video, music rights etc which should be around 7 crores approx. Investment recovered before release – 44 crores.
That effectively means about 61 crores in Distributors share is what Don 2 needs to recover it’s investment. Should be easy! Unless the film is one of the biggest disappointments of the year, Reliance should easily cover costs in the first week of release itself.
Don 2 Release Details
The film will be released on 3000 prints in India. Additionally, according to Economic Times, it will also release on 550 screens in 3D. Add to that the overseas markets – Shahrukh Khan’s strong hold – where it’s likely to release in more than 100 markets. Considering the fact that almost every SRK release does well outside India, a huge chunk of the investment will be recovered from overseas collections itself.
Don 2 Hit or Flop
Summing it all up, we think Flop is ruled out. Like we said, unless Don 2 is rejected outright, it will do enough in it’s first week to earn HIT status. If the movie turns out to be good – which it should be, given the fact that it’s a Farhan Akhtar film – Don 2 has great chances of being a hugely profitable film for all it’s investors.
Apart from the pre-release promotions which has been a little low-key (could be the hyper marketing of Ra One that makes us feel so).. The timing of release is right, all the stars are huge crowd-pullers, the director has a following of his own.. It’s just about the perfect time for the ‘Return of the King’, for SRK to do what he does best. Rule the box-office.
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Stay tuned, a lot more on Don 2 coming up leading to the films release on December 23rd!