In what is likely to be one of the biggest deals in the history of Indian Cinema, Fox Star Studios and Dharma Productions have inked a 3 year production-distribution deal, in which Fox Star and Dharma will co-producer and distribute 9 films.
The deal is estimated to be close to Rs 500 crore.
“Fox Star is delighted to partner with Karan Johar, a creative visionary and one of the industry’s leading director-producer’s with an impressive line-up of films planned in the coming few years. This strategic alliance envisages the stakeholders pooling in their collective strengths and thereby chalking a new path for Bollywood, specifically in the way in which films are marketed and distributed. Consolidation through strategic alliances is the way forward in the film industry” said Vijay Singh, CEO of Fox Star Studios.
“Movies for me have always been a blend of artistic and commercial resources. Dharma Productions has always endeavoured to attain the highest form of celluloid excellence and entertain simultaneously. I am glad we have found a partner in Star India and Fox Star Studios for a visionary 9 films alliance. This partnership will not only be the coming together of two forces who understand the need of the cinematic hour but also work as a unit to increase the footfall strength at the movies and empower other verticals. It’s a new age of cinema and this association is a glorious reflection of the times” Karan Johar said.
The producer-director also hoped that the partnership between Fox Star and Dharma Productions would bring back the audience to theatres.
“I believe in relationships, bonds and vibes, and I connect with people. If I like them, I want to work with them which was the case here. For the rest, I left it to my CEO, Apoorva (Mehta) who is the business brain and backbone of this deal. Unlike what people believe, collaborations don’t dilute brands, in fact this is a profile and power deal, which we hope will bring back the falling footfalls to cinema hall” Johar said.
Apoorva Mehta, CEO, Dharma Productions, was equally excited about the collaboration.
“It is by far the biggest collaboration that the Indian film industry has ever seen. With this strategic deal, Dharma has entered into a new phase of movie business which will provide a disruptive growth model for all the parties involved. This landmark decision will bring on board the most visionary and astute leaders together who will drive the overall strategy for making, promoting and distributing movies. I am happy to say that Dharma is excited and geared up for these new opportunities in the coming years and it definitely looks like the beginning of a game-changing era for the industry.”
Films that are expected to come under this deal
- Brothers starring Akshay Kumar, Sidharth Malhotra, Jacqueline Fernandes. Directed by Karan Malhotra
- Shandaar starring Shahid Kapoor, Alia Bhatt. Directed by Vikas Bahl.
- Kapoor and Sons starring Sidharth Malhotra, Alia Bhatt and Fawad Khan. Directed by Shakun Batra.
- Ae Dil Hai Mushkil starring Ranbir Kapoor, Aishwarya Rai Bachchan, Anushka Sharma. Directed by Karan Johar.
- Shhuddhi starring Varun Dhawan, Alia Bhatt. Directed by Karan Malhotra.
- Ranbir Kapoor, Alia Bhatt film. Directed by Ayan Mukherji.
- Kalank. Directed by Abhishek Varman.
- Ram Lakhan Remake. Directed by Rohit Shetty.
@hrithik For a moment I thought we were discussing about Salman and Srk.You needed to bring Aamir in to counter my argument it show’s who’s superior and Salman is nothing without Aamir’s support.And ya I do acknowledge Aamir’s success in overseas but let’s wait for Dangal if it succeeds and collects more than Raees in overseas I would happily accept Aamir as the numero in overseas
@Challa : I just showed the double standard policy you and your friends follows. About Salman, you chant about his flops and disasters but never praise his unique record of 5 back to back Blockbusters !!!!!!!!! HAHK was the movie who brought NRI audiences to bollywood and later DDLJ further strengthen it !!!!!!!! Salman doe not promote himself in overseas, i would he dont need to. Had he promoted himself like SRK (using PR) in overseas and worked with YRF and Dharma he would have been a bigger in overseas. Just one movie with YRF (ETT) proves that. So we know from where Srk’s overseas popularity coming !!!!!!!!!!!!!!!!
@you ar just waiting. but i am betting that dangal will break PK’s record in overseas. you all morons always underestimate aamir and he keeps shocking you all by breaking his own records. since 3 idiots topped the chart in 2009, it’s only aamir who keeps breaking each record berring talaash which was not a universal film. I expect not all srk fans but at least some who have brain to understand the fact why talaash did not cross 100 crores in india and why it was not blockbuster in overseas but still superhit. use some brain to find out the reason and then only talk about talaash. just 1 underperformer doesn’t make any differnece on a superstar’s stardom. if that’s true than you also have to accept that srk’s paheli underperformed both in india and overseas. will you??? and barring only talaash which was not a universal, aamir has broken each record of his own highest grosser in india and overseas. so better that u accept his global stardom now rather than waiting for more than one and a half year. if srk breaks 3 idiots record in overseas then I too will accept that he is still biggest star in overseas. till then good bye!!!!!!!
@SSS I think you should be praying that sarookh dada at least comes close to Dharma banner’s my name is sarookh’s overseas tally. because that sounds too much unlikely due to the freezing effect of air cooler and craees. hope they make at least 20 million in overseas. but i am betting you that dangal will break PK’s record in overseas, as aamir is competing with himself in overseas by breaking his own films’ records. pk, dhoom 3 and 3 idiots are on top 3 so better to shut your illogical fingers’ movements on your laptop or phone.