Happy Ending has just completed a disastrous weekend at the box office. The weekend business is much lower than Saif Ali Khan’s last release Humshakals (37 cr) and worse than Bullett Raja which collected Rs 23 crore in its first weekend.
The opening has come as a shocker for the trade, who had their hopes pinned on Saif returning to a genre that he usually excels in. The reports for the film aren’t bad, but the audience has decided to skip ‘Happy Ending’ – the reason for which could be the unexciting promos and flop music.
Like we mentioned in an article yesterday, the third week of November has been disastrous for film releases. In fact, a month that looked promising with releases like ‘The Shaukeens’, ‘Kill Dil’, ‘Happy Ending’ and ‘Ungli’ has been disastrous for the industry, what with 3 films failing to recover costs (two of them falling well short).
The buzz for this week’s release ‘Ungli’ is also pretty low and that film too will rely on word-of-mouth publicity. But, like Happy Ending, if the opening is so low, it becomes an uphill task even with decent growth over the weekend.
Happy Ending Weekend Collections
- Friday – 3.92 cr
- Saturday – 4.48 cr
- Sunday – 5.19 cr
- Total – 13.59 cr