Even though 2012 was a year that didnít really see any major flops, there were still a few films, both big as well as small, which had some notable names involved but still sunk without making much of a mark.
‘Players’ was rejected, and how. Even though the film had suffered a poor weekend, there was still a faint hope of some revival at the least since the word of mouth wasn’t all that negative. However all such hopes were totally quashed as the weekdays hardly showed any improvement and saw a further slide in collections. Resultantly, the film pretty much folded shop after a terrible first week seeing merely 22 crore coming in. What further established the film’s poor run was the fact that the collections were a few lakhs lesser than Abhishek Bachchan’s last release ‘Dum Maaro Dum’.
Writing was clear on the wall for ‘Tezz’ when it collected merely 11 crores in the opening weekend. If the he word of mouth was bad, Priyadarshan’s confession about the film being a sub-standard product didn’t help the cause either. The director claimed that he didn’t have any control over the film though the producer (Ratan Jain) felt that he did all that he could to safeguard this much delayed product. Ajay Devgn suffered yet another biggie debacle with Priyadarshan after ‘Aakrosh’, a pity because none of the two films were really bad if one looks at them as core commercial entertainers.
‘Teri Meri Kahaani’ turned out to be a huge flop, hence resulting in a step back for Shahid Kapoor who was really in look out for a long pending clean hit. After a poor start, this Kunal Kohli directed film could never recover. Audience feedback didn’t help the cause either as a result of which the film’s first week read a mere 23 crores. This was quite low for the film which came with the potential of crossing at least 50 crores at the box office. This also meant that Shahid now had a film of his collecting less than the likes of not just ‘Kaminey’ and ‘Mausam’ but even ‘Badmaash Company’.
‘Rush’ took the poorest opening for an Emraan Hashmi film ever since he was hearlded with the superstar status. This much delayed film saw a sparse release for itself, didn’t quite get too many good shows for itself and was further marred by the fact that the end product was hardly impressive. The film folded up under the 4 crore mark which is less than half of what Emraan’s films earn on their opening day now! Ultimately ‘Rush’ went down as an affair that would be remembered more as a goodwill gesture by Emraan to have completed it than anything else.
‘Ekk Deewana Tha’ failed to take any substantial start at the box office. However an opening in the range of 10% was much lower than even the least occupancy one would have imagined for the film. Yes, the film didn’t have much going in its favour, whether it is the pull of the actors in the film, an overall promotional strategy or the lack of any buzz/hype before the release. Still, the disastrous opening must have been heart stopping for all involved. With barely 4 crores coming in, this was a second disappointment for director Gautham Menon in the world of Hindi films after ‘Rehnna Hai Terre Dil Main’.
Joginder Tuteja tweets @tutejajoginder