Ae Dil Hai Mushkil is holding up very well at the domestic box office, even after the end of the Diwali festivities. On ‘real value’ the film has recorded the 2nd or 3rd highest of the year.
Rustom and Kapoor & Sons collected more but both films benefitted from partial holidays, which tends to give business a boost of around 20-25%.
The fantastic opening along with the excellent trend during the weedays, gives ADHM a great chance of not only crossing the 100 crore mark – but it also has every chance of becoming a much bigger grosser. The 7th day collections of the film is higher than other big grossers like MS Dhoni: The Untold Story and Airlift.
Shivaay has also sustained pretty well, although it needed to collect a lot more due to its poor start.
Top 10 Day 7 (Thursday) collections of 2016:
- Sultan – 12.92 crore
- Rustom – 8.62 crore (Raksha Bandhan)
- Kapoor & Sons – 6.65 crore (Holi)
- ADHM – 6.18 crore
- Shivaay – 6.05 crore
- MS Dhoni Biopic – 5.50 crore
- Housefull 3 – 5.22 crore
- Airlift – 5 crore
- Mohenjo Daro – 4.24 crore
- Baaghi – 4.03 crore