This movie could be something of difference and will premiere in metro cities to go hand in hand with its theme. It deals with contemporary lifestyles and pressure that come along with it as a package deal.
UTV?s ?Metro?, directed by Anurag Basu, will be release worldwide on May 11 with a premiere in four major metros spanning three continents.
The film, which already has garnered brand associations worth Rs 2.25 cr, will premiere in cities like Dubai, London, Melbourne, Mumbai -first time for an Indian film.
Starring Shilpa Shetty, Shiney Ahuja, Kay Kay Menon, Konkana Sen Sharma, Sharman Joshi, Kangna Ranaut, the film is about the thrills and shrills of being a citizen of a metro.
UTV?s Executive VP, (Marketing, Distribution and Syndication), Siddharth Roy Kapur said, ?We plan to take the film Metro across the globe as it?s the story of people living in a metro, they could be anywhere in the world. Thus, keeping this universal theme in mind we will premi?re the film across prominent metros of the world like Dubai, London, Melbourne, Mumbai backed by whole host of marketing blitz.? The visual aspect of Metro life will be captured by a photo exhibition to be held in the city, he added.
Source: realbollywood