The lull before the storm: Industry awaits Shahrukh Khan’s Diwali release

Happy New YearThe industry is going through its pre-Diwali period. Most filmmakers don’t release their films during this period, but two new films did release last weekend – Sonali Cable and Mumbai 125KM – both failed at the box office. The latter got a decent release, especially at single-screens, but fared poorly collecting around 1.12 crore in its first weekend. Sonali Cable was a washout all over, the film won’t even recover its release cost.

Bang Bang continued to dominate with business of around 6 cr in its second weekend, Haider was less than half of that (2.75 cr nett approx) – which is more than the combined business of both new releases.

But even though business has hit an all-time low, the industry is gearing up for a storm.

All eyes are now on Shahrukh Khan’s Diwali release Happy New Year and the hype is truly unprecedented. The pre-release reports too are excellent, but that’s the case with most big releases, especially those starring Shahrukh Khan.

With the film releasing a day after Diwali pooja (Oct 24), the chances of recording the highest single day collections are high. Most in the trade are expecting Happy New Year to be the first film to collect Rs 40 crore on a single day. To put that into perspective, the first day collections of Happy New Year is ‘expected’ to be more than the lifetime business of films like Hasee Toh Phasee, Mardaani and Deepika Padukone’s last release Finding Fanny!

What sort of opening will Happy New Year take this coming weekend? What are your expectations from the film? Tell us in the comments section below.

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119 Comments

  • 1st day collection will be greater than life time collection of veer, yuuvraj, marigold, tum mere ho, mangal panday

    p.s. tum mere ho is aamir khan film if u didnt know.

  • 38 crore approx is minimum lesser thn tht will be dissapointment mind u in pure non holiday dhoom3 collected 36.3 so if it was released in national holiday it would surely crossed 40 crore

  • 40cr 1st day and minimum 117 cr weekend now very much possible…Nd it has all the changes to reach upto 300 cr domestic lifetime business…
    Really a storm coming….

  • Let’s see how it will do at BO. Trailer was popular,but not impressive. Songs are average to below average. But still, it has hype due to diwali and too much promotion. Most promoted movie of the year .

  • IN SHA ALLAH it will collect more than 40 crores domestically on day 1…
    Talking about overseas, everyone knows SRK name is enough there to gather huge numbers…
    Lifetime would be atleast in the range of 240-260 Cr…
    Means Kick will be kicked out very easily due to huge release and expensive ticket price…
    Dhoom 3 record can also be broken if the WOM would be positive… !!!

  • hny has everything romance, comedy, action, songs, dance everything and lovely and manwa laage already are chartbuster. manwa laage 9.9 million and lovely 10.1 million outstanding.. this diwali new records will be set inshAllah

  • I don’t care hw much money hny earns in first week.I want it break 3 idiots record of collecting 100cr+ post opening week.even d3 failed to achieve it by a small margin so I want king to break thst record.3I I think collected 120cr post 1st week and I want king to break it.c’mon king u cn do it.all the best

  • One thing for sure, this movie will at least be a hit even if the word of mouth goes against the movie (Like Ra one) If it is anything better than Om shanti Om (The last Srk movie before Chennai Express that stormed box office) then 250 crores is a definite yes!

    Only hindrance for the movie is Farah Khan’s last release. In bigger cities like Mumbai and Delhi the urban youth have made fun of Farah and Sajid because of their recent debacles. Only Srk’s star-power might help the film open well, the rest purely depends on Word-Of-Mouth!

  • HNY will take a record opening and strong chance of a record weekend. No one can deny that.

    Should comfortably cross 200cr and comfortably cross kick if it’s in line with shahrukh-farah’s MHN & OSO.

  • Contentwise —
    ungli >pk > hny
    collection wise —
    hny > pk > ungli
    that is why , srk is king of bollywood.

  • 40cr+ on cards for opening day. Cross the fingers. Hope for the best ever.

    Go HNY & SRK Rockkkkkkkkkkk the World

  • @anuparno Dont compare Dhoom3 with HNY. Dhoom is the biggest film brand in India. If Srk or Akshay did it, it would have done 400 crs nett in India. I think hny 1st day will be 36 crs. 40 cr is impossible & astronomical figure. Atleast Happy new year 1st day will be bigger than PK.

  • HNY first day:35-37crs

    It will be a big disappointment for srk fans as they are looking for 50cr opening.

  • Happy new year is the most awaited film of the year. I am sure Happy new year first day and first weekend will be much bigger than PK. Likh lena

  • The reports of Happy New Year are Excellent to say the least. Distributors are showing never seen before excitement for this SRK’s film. Saare record Tootenge

  • BOX OFFICE IS GOING TO BE LITERALLY RAPED…..IN UAE, ADVANCING BOOKING FULL IN MULTIPLEXES SOLD OUT!!!!…no tickets…..THIS IS NOT A STORM …THIS IS A BIG TORNADO….HAPPY NEW YEAR TORNADO

  • HNY is almost certain to cross the 30cr mark on the opening day. Crossing D3 is also very much on. But all depends on content after that. This year many movies have not lived up to the expectations. Just hope that this is not the case with HNY. Either way 100 cr in less than 3 days looks quite easy.

  • the film is avg there is nothing new in it from monday films fate will depend
    if film will bad then still it earn 200 cr because 120 cr weekend will help it
    if Dhoom 3 can earn 280 cr with poor story Khans dont need script
    if avg content then it will 230-240 cr
    and if content like kick then it will collect 225cr
    day 1 arround 40 cr or might fell short to 2-3 cr .and same on sunday but films fate depend on monday if the film scores above 30 cr on monday ( partial holiday ) then film has chance to close to gigantic dhoom 3.

  • @nipun hats off to u for saying hny songs r avg.u cn like sawaan aya but find manwa lage avg!even indiwaaale and lovely is decent I didn’t expect such type of a comment from u.

  • @ Indicine: you are promoting HNY more than any other trade portal,Why?. “The lull before storm”..when it was lull..where is the storm…Just now Bang Bang and Haider together collected approx 240 crores between them..so where is lull. where is storm do you think it can collect 2 times more than what Bang Bang collected..or break all D3 records…than where from storm is coming…

    We know that you promote SRK like anything, but be careful with your statements…lull and storm..With full competition during 2nd and 3rd week HNY can’t exceed 250-260 crores even with positive WOM…My predictions are:
    First Weekend:105-110 crores
    First Week: 170-180 crores
    Second Week: 40 – 45 crores
    Third Week: 15 crores
    Final:240 crores + (WOM – Positive), 200 crores + (Mixed), 180 crores (Poor)…

  • @suraj aka element
    content wise
    creature>xpose>ungli
    but collections wise
    creature>xpose>ungli

    I request u with my folded hands to stop comparing ungli with films like hny and pk.stay within ur limits

  • Bad WoM ( 70 % people thinks it happens)
    190-220cr lifetime
    Avg WoM (30% people thinks )
    210-230 cr lifetime
    good WoM( not even srk thinks)
    240-265 cr lifetime

    only diwali festival and holidays saves this fim .
    day 1 will be 36-38 cr at max

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