Shahrukh vs Ajay: Why Bollywood can’t afford a Diwali clash!

Let’s get straight to the point. Bollywood just can’t afford two big films. Not yesterday, not today, not tomorrow. It is as simple as that. While the media is going berserk ‘worrying’ about whether Shahrukh Khan’s yet untitled film with Yash Chopra would indeed have competition from Ajay Devgn’s ‘Son of Sardar’ this Diwali, it seems nothing more than just a fantastical feeling to actually foresee this happening.

No, the clash is definitely not happening and if one would have to ask Shahrukh or Ajay about it, they would say the same. Well, under their breath at least if not out in open.

For all the claims of ‘two films can survive if released on the same day’ and ‘history has proven that as well’, let’s challenge the very thought process. Are we talking about ‘Dil’ and ‘Ghayal’? Well, that was 20 years back. Is ‘Gadar’ vs ‘Lagaan’ giving us that comfort feel? Please, Sunny Deol starrer did triple the business of Aamir Khan’s Oscar nominated masterpiece. As for those talking about the most recent clashes, ‘Taare Zameen Par’ pretty much got the scare of it’s life before finding it’s footing after a clash with Akshay Kumar’s ‘Welcome’. Today, even Aamir would say it was avoidable.

Son of Sardar vs SRK Yash Chopra

A clash was always an unwelcome situation. It stays on the same even today despite all the talks of multiplexes taking care of the collections. It doesn’t quite happen that way. Every producer, distributor, exhibitor, actor pines for an open week. Same holds good for audience as well. Unlike hardcore movie buffs or those from within the industry, no one watches two films over a single weekend. This means that after the first choice has been made, in all likelihood the ‘second choice’ would be viewed on a pirated DVD at home.

If the clash does take place, one movie would be the second choice this Diwali and eventually end up losing that revenue that could have come theatrically.

In case of Shahrukh and Ajay films, one of them will always be a second choice for many out there. It won’t be a straight forward choice, like say with an Akshay Kumar and an Akshaye Khanna solo starrer, where the choice (for majority) is obvious. We are talking about two superstars who have found a market of their own.

If there is a clash, there would be blood. And Bollywood can’t afford bloodshed.

My two cents on the situation? Let the film with a bigger (and more respected and revered) director occupy the Diwali slot. The (relatively) younger ones (like Shahrukh and Ajay) do have their chance to fight it out in the future. However, Yashji may or may not make a film for many more years to come.

The legend deserves that space, attention and respect at the least. He truly does!

Do vote and tell us what you think

– Joginder Tuteja

What do you want to see this Diwali?

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159 Comments

  • @who would want to see a remake with mindless action and comedy. The poll itself shows that lallu fans can’t over power srk fans so loosers just get out of this page with shame!!!

  • @pooja…sos ki kitni bhi puja karlo but will be a big disaster, mark my words, srk the king always rulz…

  • my first choice would b SOS and it would b All time blockboster.
    Srk needs to make movies that suets his age.
    As far as previoys movies concerned movies like SOS always worked better than roamantic.
    And we have scene what happens with the that main lead is old person.

  • My suggestion is to prepone a movie in October.I think October doesn’t have a major release.So one of Ajay or SRK’s movie should release in October.They will have easily a one month.Releasing in Diwali will have only 2 weeks.And that too with competition.What do you think friends?

  • @Sanal: u r partialy right but the clash will not affect the sos collection. but srk next would not work even if they change the release date

  • @Sanal: u r partialy right but the clash will not affect the sos collection. but srk next would not work even if they change the release date!!!!!!!

  • lets be honest diwali was always lucky for srk except last one and katrina yash chopda combo will create some buzz.Result is already clear that srk gonna win.So ajay has nothing to loose.

  • don ke flop hone ka intazar to sallu ke fans kab se kar rahe he, lekin don ka flop hona muskil hi nahi na mumkin he.!

  • But remember if ajay win then it will huge blow for srk because this is something like india vs bangladesh in cricket.This is nothing against anyone just a speculations.

  • SOS should emerge a winner as its a remake of an acclaimed movie.
    Opening will definitely be bigger for YRF movie but people are expecting too much from him, and that will harm the movie. And about giving Yash Chopra sir a chance to release his own movie is not a good thing for man of such honours, I know he will deliver but let him tell the world that he can still make people fall in love.
    Two films can survive because people see the movie which they want to, no matter what.

  • haroonn1986 for your information ra.one was not a flop film it was hit read it on wikipediia.and ra.one has record highest single day collection .

  • I seem yashji wil change release date bcoz saanp ka kakha hua aadmi rasi se darta hai so 1991 mein ajay ki phool aur kante ne yashji ki lamhe ko itni buri trha shikast di thi poochye mat yashji bechara hahahaha mark my word yash nhi chahega phr se saanp par paon daloon

  • I always feel and believe that two big budgets movies should not be released in same date. It is bad for both movies. I feel Ajay should postponed his movie to another date, which is suitable for everyone. Diwali is always lucky for SRK. I am not his fan. I am purely Salman Khan’s fan.

    I feel Ajay’s movie will not be hit, but may be average. If both movies are on same date, then it will be hard to recover movie cost. but SRK movie will surely be a big hit!

    SRK has overall 80% fans and Ajay hardly 50%

    Anyways, business depends on India collections. Lets see…

    but Ajay, it is your mistake…

  • @indicine i dont agree with Mr. Tuteja. 2 films releasing together can still do good business and there’s no confirmation from either parties that their movie will be postponed. so both are definitely gonna release together. i wish both release together and both do good business.

    and people this is NOT a battle between ajay & srk, its ajay vs (yash chopra + srk + kat + anushka).
    ajay is the only star in SOS while in yrf’s movie ppl will go bcoz of yashji mostly. and kat & anushka are also big stars today much bigger than sonakshi.

  • there was a time when srk was compared with the great aamir & salman, and now ajay. i m sure one day he & tussar kapoor will be compared.
    srk is finished now. he should better quit after yashji’s movie.

  • SON mean son nt father but SRK is father of hit succesful moviesSo I dnt think there iz any problem 2 SRK with ajays movies but Ajay have to think that his movie may be gone a hell.
    Rock SRK give ATBB

  • Since nowadays people of india are keenly interested on action movies….so ajay will definitely win the battle its sure.

  • Acha hay ajay ki film release ho srk ki film ke sath take ajay ko apni auqat ka andaza hojaey ke wo kaha khara hay, he is no way near king khan, does we forget what happened to Jaaneman (which i liked more than don), he absolutely crush 2 superstars than.

  • @Akash
    My friend in 1991 Lamhe=
    Anil Kapur(same stardum like Srk today) +
    Sridevi(more popular than Katrina)+
    Shiv-Hari’s music(Same class like Rehman) +
    Yash Chopra’s direction + high buzz of clash(Due to Sridevi rejected Phool Aur Kante & commented on Ajay so badly) +etc etc
    failed in front of Phool Aur Kante(Debue stars Ajay & Madhu).
    Because Lamhe is a class where as PAK is a mass film & for make film blockbuster 70% contribution from mass centers needed(don forget Ghajni vs RNBDJ in Diwali 2009)
    & SOS is mass entertainer.

  • i don’t think this 2 films affect Khiladi 786 which comes after this films. rowdy rocks. 2012 for akshay only. rowdy rathore will be the highest grossing film of 2012.

  • SRK all the Way <3 Thank you Indicine, for the wise article. Ajay Devgan is a very nice actor, but you can't deny SRK's popularity & his massive/magnanimous fan following in India & overseas. Therefore SRK is the winner & he'll be loved by billions irrespective of anything . .

  • @Akash

    I think you didn’t know the cast and crew of these movies.
    It is KING KHAN vs AJAY + SALMAN + SANJU + JUHI ( srk partner in business ).

  • sorry yar srk and his fan duniya bekar without son of sardar .dont dare to compare wid ajay because he is two time national award winner he is master in all type of film he is nt borring like srk .srk is doing only romantic movie since last 20 yr sos will rock this diwali. Sos sos sos

  • Now srk cant compete salman if hi thinks so than ask him to release film with dabang salman will teach him a lesson.ajay is going to rock.he touched 100 crore before shahrukh abd more time than srk.

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