Salman Khan’s Tubelight is a colossal failure

Salman Khan’s Tubelight is a colossal failure at the box office. The film that has been rejected by the superstar’s fans, as well as the normal movie going audience.

Box office performance wise, ‘Tubelight’ is the biggest disappointment for Salman since his staggering rise to the top of the industry after 2010’s Dabangg. It’s also his first failure after Eid became a festival for film releases in the country.

The film was below-the-mark right from the first day at the box office, but there was hope that it would grow with the beginning of the Eid festivities on Monday. The growth did not come, but with Eid celebration coming to an end on Tuesday, the crash did. ‘Tubelight’ tanked at the box office Wednesday onwards and the slide will continue in the second weekend too.

Shows were reduced at multiplexes on Wednesday itself due to lack of audience. The occupancy for the morning and noon shows at several centres was lower than what ‘Bajrangi Bhaijaan’ was getting in its 3rd week.

While the producers of the film have made their profits by selling various rights of the film, ‘Tubelight’ is a major disaster for the distributors. The film fetched insanely high amounts as ‘minimum guarantee’ and most haven’t yet recovered even half of their investment. The trend of paying fancy prices for the star-value, without factoring-in the reach, concept or box office potential of the film itself, has cost the industry a lot of money.

It’ll be the case in the near future too, as we have films lined up for release that have fetched high prices because of the star, but the content and concept isn’t justifying the price.