Noone would have quite expected the response that Rajneeti got at the box office on Friday. The film opened to huge numbers, comfortably beating every other release this year and extended its good run into the weekdays. Its is a perfect example of a film that has been universally accepted – the business was good everywhere – big cities, smaller cities, towns, villages, multiplexes, single screens.
So what worked for Rajneeti?
- Script – Gone are the days when stars alone could guarantee a good opening. A good film without the presence of major stars can open to an extraordinary response.. the success of Rajneeti has proved yet again that script is indeed the king, not stars who can merely assure a good weekend.
- Word of mouth – With Twitter, Facebook, mobile phones etc.. the word of mouth spreads like wild fire. If the response is negative, the impact is almost instant. For Rajneeti the response was extremely positive and the weekday figures prove just that.
- Presence of Katrina Kaif and Ranbir Kapoor – Rajneeti wasn’t exactly a film that the youngsters would have been keen on watching. But the presence of Ranbir and Katrina meant the youngsters thronged to theaters.
Week 1 Collections