The release date of Salman Khan’s Prem Ratan Dhan Payo has been announced. The film will release in theatres on Wednesday, 11th November 2015, giving it a extended 5-day weekend at the box office.
Interestingly, and unlike last year when Shahrukh Khan decided to release ‘Happy New Year’ on the day after ‘Diwali Puja’, Sooraj Barjatya and Salman have announced Prem Ratan Dhan Payo to release on the day when business tends to get affected.
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Announcing the release date of the film, Barjatya said “Prem Ratan Dhan Payo will be releasing during the Festival of Lights – Diwali. Rajshri is proud to partner with Fox Star Studios for this film that will release on November 11. Salman Khan and Sonam Kapoor star in this complete family entertainer that we hope will tug at the heart strings of audiences with the Indianness of love, and values it has in its core. Salman is playing a character that he hasn’t played in a long time. He is the quintessential Prem once again that audiences have loved and treasured in their hearts. We are gearing up with release strategies that will unfold soon.”
Vijay Singh, the CEO of Fox Star Studios, was equally proud and excited to announced ‘the movie of the year’.
“We are proud to announce that Sooraj Barjatya’s Prem Ratan Dhan Payo is going to release on November 11, the Diwali weekend. We are currently working on exciting marketing strategies to make the release of the Salman Khan and Sonam Kapoor starrer an event. Prem Ratan Dhan Payo is a complete family entertainer. Sooraj Barjatya and Salman Khan have created magic with their movies in the past, made box office records and with Prem Ratan Dhan Payo – a film that has its heart at the right place – this is the definitely the movie of the year releasing this Diwali.”
Comparison of release date with other ‘Diwali’ releases
2011: Ra One released on the same ‘Diwali puja’ day as Prem Ratan Dhan Payo will release this year. The SRK superhero film was affected by the festivities, but set the record for highest single-day collections on the following day – which is considered to be the best day for film business.
2012: Jab Tak Hai Jaan and Son Of Sardar, both released on ‘Diwali puja’ day. Business of both films was affected on the day of release.
2013: Krrish 3 released two days before ‘Diwali’, which happened to fall on Sunday. But the film managed to set record on Monday and like Ra One, set the record for highest single day collections.
2014: With an eye on records, Shahrukh and Farah Khan decided to release Happy New Year a day after Diwali. That day generated revenues of Rs 44.97 crore, the highest single-day business ever, a record that still stands today!