Prem Ratan Dhan Payo is looking at another solid day at the box office as the film is likely to collect a little less than 30 crore on Saturday. The Salman Khan starrer dropped in the morning, but business has picked up quite significantly evening onwards.
As of 8:30PM on Saturday, the advance booking for the night shows at multiplexes is good and families have come out in big numbers to watch the film.
The 3-day business is likely to come in the 100 crore plus range, for the Hindi version only, which would be fantastic since it only had one major holiday in its first 3 days at the box office. The film would then be targeting 4-day weekend business of 135 crore plus.
On social media, the response to PRDP has been mixed, but such films do hold tremendous appeal at smaller centres. Barjatya’s last film Vivah was rejected by the critics, it didn’t do well in metro cities either, but was a record grosser in a circuit like Bihar.