Jolly LLB 2 remained steady on Wednesday at the box office, showing a drop of 20% from Monday – which is a fairly good hold considering the fact that the film showed excellent growth on Valentine’s Day (Tuesday).
The Akshay Kumar starrer is heading towards lifetime business of over 100 crore and it will be the actor’s fourth consecutive 100 crore grosser.
Return to official figures: We don’t usually succumb to pressure, but it’s been relentless in the last few days. Comments section, email, social media.. every mode of communication has been used to point out that the higher number (i.e the producer figure) is what readers wants. The arguments have been silly and absurd. The same people who praised the article during Kaabil and Raees, are the ones who now want producer figures because it no longer suits them. And over the last few days, we realised that going forward it’s going to be the same with other films as well. It’s easier for us too, because the effort that goes into fetching figures on a daily basis, quite honestly, isn’t worth it. It also helps us keep the credibility of our FBO and LBO intact, we can’t be quoting our own figures and justifying our own predictions. We can also now do a comparison between Housefull 3, Rustom and Jolly LLB 2 without adjusting the figures of the older films – because uniformity in number, we believe, is very important.
The solution: Quoting official figures does not mean we will be sticking to the producer figures for all films. The ‘euphoria’ around box office numbers is usually in the first 1-2 weeks of its run and we do understand that fans want to see their favourite actors putting up big numbers at the box office. But when the actual numbers from all centres do come in (usually at the end of Week 1 / weekly), if there is a big variation (upwards of 5%) we will be adjusting the lifetime totals and the verdicts too. Raees, Kaabil, Krrish 3, Shivaay.. just to name a few will be adjusted and updated. This is not just to make the numbers and verdicts more credible – but also to make our other features like Top 15 actors in the industry etc, fair and equal to all actors in the industry.
Check out the day-wise collections of Jolly LLB 2 below:
|Collections||Growth / Drop|
|Day 1 (Friday)||13.20||-|
|Day 2 (Saturday)||17.31||+ 31%|
|Day 3 (Sunday)||19.95||+ 15%|
|Day 4 (Monday)||7.26||- 64%|
|Day 5 (Tuesday)||9.07||+ 25%|
|Day 6 (Wednesday)||5.89||- 35%|
|Day 7 (Thursday)||5.03||- 15%|
|Day 8 (2nd Friday)||4.14||- 18%|
|Dao 9 (2nd Saturday)||6.35||+ 53%|
|Day 10 (2nd Sunday)||7.24||+ 14%|
|India Total Collections||95.44 crore|