‘Jagga Jasoos’ has done well in its first weekend at the box office, although on Sunday it hasn’t show the kind of growth that was expected out of the film after a big upward trend on Saturday.
Sunday was the day when the family audience was expected to come out to theatres in big numbers and they did. Several exhibitors reported that the younger section of the audience were seen in larger numbers at theatres.
Since the release is limited, the occupancy in theatres on Sunday was quite high compared to most other releases this year.
But inspite of the film recording the 7th highest first weekend total of 2017, ‘Jagga Jasoos’ has only about collected 30% of what it needs, to recover its high costs. These days, when it comes to lifetime collections (i.e final total), very few films manage to double its weekend collections. ‘Jagga Jasoos’ has to more than triple its weekend collections – which isn’t going to be easy when the ticket prices come down, quite significantly, during weekdays at multiplexes were the film is performing.
The trend too isn’t as good as ‘Barfi’. Like we mentioned in our report yesterday, the Friday to Saturday growth of 30% was similar to Barfi. But the previous Anurag-Ranbir film further jumped by 30% on Sunday from Saturday. ‘Jagga Jasoos’ has only shown 13% growth on Sunday, when the collections should’ve ideally been closer to the 15 crore mark.
‘Jagga Jasoos’ will have to collect 7 crore on Monday and then hold strongly over the next few days, to have any chance of recovering costs. The 2nd weekend will be crucial too. ‘Munna Michael’ is mainly targeted at the masses, where ‘Jagga Jasoos’ hasn’t even had a proper release. ‘Lipstick Under My Burkha’ is too small and too niche to impact ‘Jagga Jasoos’. So the film definitely has quite a bit of breathing space in the next couple of weeks, provided it sustains well in the next 4 days.
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|Jagga Jasoos||Collections||Growth / Drop|
|Day 1 (Friday)||8.57||-|
|Day 2 (Saturday)||11.53||+ 35%|
|Day 3 (Sunday)||13.07||+ 13%|
|Day 4 (Monday)||4.05||- 69%|
|Day 5 (Tuesday)||3.48||- 14%|
|Day 6 (Wednesday)||3.05||- 12%|
|Day 7 (Thursday)||2.54||- 17%|
|India Total Collections||46.29 crore|