Sultan has taken by far the best opening for a film released in 2016. The opening was bumper across all major circuits with occupancy in the high 70s in the morning. In the noon, a few single-screens witnessed minor drops, but majority of theatres that we tracked showed growth with many of them running at 85-90% occupancy.
Early trends suggest (up until 6PM), there are high chances of the film crossing the 40-41 crore mark on Day 1 (Wednesday), which would be a massive achievement considering the fact that today is a partial holiday. The first day business would then be comparable to the first day business of a film like Dhoom 3, which was a made on a much higher budget and the biggest franchise film.
Tomorrow is a holiday and multiplexes are packed with plenty of shows in the night, so the film could even manage a bigger total if multiplex business peaks (like they do on Saturday) and single-screens maintain pace.
Either way, Sultan is on course to record one of the biggest days in the history of Indian Cinema. Reports coming in from theatres are positive too, so the film could show an upward trend tomorrow, with the muslim section of the audience coming out in big numbers to watch the film.
Stay tuned for our late night box office collections report on Sultan.

Awesome…..
ABC or A BC !! whose fan you’re tell me then bark..looks like you need serious treatment..
#SultanATBB
Gr8 2 watch…..going 2 watch tomorrow also….
LOL. I have heard that film is crap. Word of mouth is negative. Lifetime collection will tell that.
will wrap up under 265cr without inflation. With inflation like ETT, 299 cr. (ETT grossed 185cr net acc. to BOI, but salman and YRF increased it to 199cr). The first movie to inflate collection deliberately.
I wonder what was happ with raees if it was release with sultan
Bhagoda clash chod ka baag gaya
Too much fun
Raees ka kya hota !! Thinking about this from today morning… BTW upcoming content rich raees will cross fan lifetime without any clash…lol
Double what Pankha collected on a partial holiday but unlike Pankha bhai cannot count on the loyal support of 3.6 billion paglapurians…!
WOM is extremely positive….on par with bajrangi bhaijaan…salman can only compete with salman….
sultan life time-255+15(manipulation)-270cr
It’s a holiday
Many school nd banks are close today.
And according to BOI it made 23 crore by advance booking and surely ppl wre assuming holiday nd it got benefit of this !
10 crore benefit from this .
And now tomorrow will also get same benefit….!
2 holidays. That’s it
Don’t call it partial holiday.
Many ppl booked it’s tickets thinking A holiday. 23 crore advance booking ? How it’s possible on partial holiday? Even prdp despite a holiday was only 15 . Clearly it’s booking was heavy due to Eid holiday which isn’t now . Still a big advantage!
It’s a big advantage of 2 holidays.
Boss is back with style
Sultan Review: Perfect for those who needs motivation and ambition in life
By Anand_The Original
It was just not a film but an event, celebration and cinematic experience. Hardly do people get to watch everything in one: laugh, emotions, motivation and entertainment. And that rare cinematic experience is called Sultan.
Sultan is a story of a common man who dreams big and works hard to earn respect before his loved one because the loved humiliated for having no ambition in life.
Sultan is a story of a common wrestler who aspires to bring gold medals for his country: India. And he successfully manages to achieves this.
But when that the common wrestlers achieve successes, he becomes arrogant. And worse, he considers his arrogance as self confidence and as a successful person has right to do so or should behave so.
And he follows the path of successes blindly and forgets other crucial aspects.
As luck would have it, he soon faces downfall in his life and everything his life gets shattered.
And he fought back what he has lost his life. He fights for redemption.
But this time, he is a proud man who rises above the arrogance and does everything with humility. And he does it for his country and a noble cause of the rural people.
Well, Sultan is a perfect motivational dose for those people who have fallen down in life and finding hard to find aspirations.
– Salman excels in his character. He has largely unrelated his larger than image just like Bajarangi Bhaijaan. With these two films, unlike what his critics say, he has proven that he can brilliantly when necessary.
-Anushka Sharma shines in every scene and is pitch perfect.
Amit Sadh and Randeep Hooda Rocked.
-Music and Background Scores suit the film theme very well.
-Fight scenes were well choreographed and well blended with emotions and ambitions. Many may compare them with Brothers fighting scenes. But that are bound to happen since the themes of fight sequences based on MMA.
-Eye-captivating cinematography and the tight screenplay.
-The only negative point is its length. The editing should be crisper and the film could be a bit shortened.
-Nevertheless, one never feels there is a dull moment in the film.
Audiences were clapping and whistling.
-And last but not the least, Ali Abbas Zafar is a next big thing in Bollywood. He has mastered it.
-Obviously, the film has tremendous repeat value. Go for it.
My rating: 4.5/5*****
Guys reports are came out update till 9 pm, and trust me this data is reliable just like Indicine, I am not using the source name because may be Indicine won’t allow (But they allow then it is from Bollyarena)
“In the evening/night shows the film is running to an unbelievable occupancy. In fact, many exhibitors are saying that Sultan will have the highest occupancy in the night shows for any Bollywood film ever beating biggies like Happy New Year, Prem Ratan Dhan Payo and Dhoom 3. More data from night shows is still awaited”
Report is unbelievably high….
Fair enough that people thought July 6th will be holiday and booked ticket. But you also have to consider that these might be hardcore SALMAN fan – who are ok to go to theater and watch SULTAN regardless of being holiday.
Since indicine is predicting 40 crores for 1st day collection 17 crore was collected cause people went and see SUTLAN without pre-booking and that is also big collection on non/partial holiday.
This is the best opportunity for salmon to break BB AND PK RECORDS if SULTAN crosses 270cr in 12 days then 300cr is on otherwise wait for kabir khan’s Tublight till then AMIR creates huge with DANGAL MAY BE 380CR AND SALMANS CHASE CONTINUES to break PK AND DANGAL ALL THE BEST
I really impressed with the collection
Salman proves that he is the MEGASTAR big salute from
#AMIR FAN
@indicine What’s wrong with my review of Sultan? Why are not you publishing it? Hadd hai!
@Sunny Kiddo..
Why wasting time explaining? Have your actor ever delivered half of even what Sultan will earn 2day on any EDX??
So shut up and give acknowledge Salman stardom.. No matter how much you mat not like him We all have to agree his the current Alpha and Omega of Box office.
You have Aamir Srk and Hrithik also whom their expectations is above 20 crs toughest genre even with a clash… They also utilize their Edx very well…
Try for Akshay to have entry into d EDX level.. Before having any right to explain what a partial holiday and non partial holiday advance booking is. Funny Boy
@floppiholic
Its called taking advantage of holiday factors something your Joker Boy fails to do so considering the last time he had a Xmas n Eid release many shows were cancelled due to ZERO audience…!
Ali is not a bad director anymore.. May he’ll improve with all his upcoming movies..Sultan-Class+Mass..So 300 cr on cards
If clash happened crapees 10cr Super Sultan 30 cr..lifetime 75 cr & 225 cr respectively (if screen count was 1:1)
even haters are also realizing that Salman is biggest star in India right now..BTW I like everyone except a particular overactor…Hope neutral audience will support Sultan aka Salman..Abki baar pk paar then dangal tubelight will create history
come on guys…happy that the film is doing rolicking business but its more than just a regional (Ram Navmi kinda) holiday today….
infact if anything Sultan will benefit with two more than partial holidays in its first two days…….releasing it on 6th and then Eid falling on 7th has ensured it was a masterstroke especially considering that many places 6th was already declared as a holiday…….
No one can entertain like Salman Khan…..i m psyched up by d positive things paying public is saying….only disappointment being i cnt watch sultan bfr nxt weekend….but i will wait …and enjoy it on d big screen…more than once…..
Records rest in peace…..
This is called megastardom This is called megastardom This is called megastardom only Bhai can do I am Proud To Be Salman Khan Fan
haters tried to spread negativity against Sultan by circulating fake stories.. e.g corrupt politician,anushka dies bla bla
Dont give the excuses, AMIR AND SALMAN are both MEGASTAR
Salmans last 2-3 movies having a 2 holidays in weekend and Amir movies dont have.only 1 holiday
sunday, in that situation Amir compete with Salman.so LIFE TIME COLLECTION MATTERS,
WHO IS THE BOX OFFICE KING
Sir plz tell us about the overseas collection as well??? What’s the report???
If SULTAN crosses DHOOM3 Collection then I will accept that SALMAN IS BIGGER STAR THAN AMIR
Now dont give the excuses like DHOOM3 is big franchies because that 285cr collection in 2013 and now 2016 .on the other hand SULTAN also having more screens,ticket prices and 5 days extended weekend.
Advance tickets of 23-25 crores r 4 d weekend ..not just opening day