Don 2 low on promotion?

With less than a month to go for Shahrukh Khan’s Don 2, the promotion of the film has been pretty low-key.

For an SRK starrer, it could only mean two things – one, the makers are confident enough to let the film do all the talking (much like Chak De India), or two, they are gearing up for a massive marketing blitz in the coming weeks.

While not on the same level as Ra One, SRK went all out to promote Don, when it released half-a-decade ago in 2006. The result? Well, Jaan-e-mann starring Akshay and Salman, failed miserably at the box-office.

After the release of Ra One, SRK has been busy spending quality time with his family, accepting awards and inaugurating film festivals. For someone who is known to speak about his upcoming films at every opportunity, SRK hasn’t had much to say on Don 2.

Make no mistake, Don 2 is very important for both Shahrukh Khan and Farhan Akhtar. For Khan, the much-publicised Ra One failed to plunder records. As for Farhan, he has achieved tremendous success as an actor, but Don 2 would be his first film as a director in more than 5 years!