A new marketing strategy is being employed for the audio release of Vivah, Rajshri productions lastest movie starring Shahid Kapoor and Amrita Rao.
The music comes in multiple packaging, one of them is a regular single CD/cassette format and the second is a special collector’s edition that comes in a 2 CD pack.
The first one comprises of the songs from the film and the second CD is titled “Exclusive Badhaee Ki Shehnaiyan” which has tunes by the late Ustad Bismillah Khan. It also has a MP3 version which not just has the songs from the movie but also has 40 other all time Rajshri hits.
Music of Vivah has been composed by Ravindra Jain.