Should ticket prices of all movies, irrespective of its star cast / budget / director / genre, be priced the same? For example, following are the ticket prices of a few movie releases at a PVR multiplex in Mumbai (night show gold class tickets): PK – Rs 500 Happy New Year – Rs 450 Kick – Rs 450 Special 26 – Rs 350 Jai Ho – Rs 350 Ugly – Rs 350 Aankhon Dekhi – Rs 350 As you can
