People have started calling it the Shahrukh Khan factor — Kashmir perhaps could not have had better brand ambassador than the Yash Chopra film unit shooting in the valley.
While Chopra has returned after a gap of three decades to the locales in Kashmir, this is Shah Rukh’s maiden shoot in the valley.
The Bollywood superstar’s massive fan following could be seen with scores of youths and tourists heading for Pahalgam hill station Tuesday where Shahrukh and co-actor Anushka Sharma are shooting for Chopra’s untitled film.
“The revival of Yash Chopra’s relationship with Kashmir and the arrival of Shahrukh has been the biggest Kashmir promoter in recent years,” said Nazir Bakshi, owner of Shiraz Travels. His agency is handling the film unit’s schedule in Kashmir.
A heavy blanket of security has been thrown around Pahalgam where the actors and nearly 100-member crew are staying.
“The unit will shoot in Pahalgam for around a week before it moves to Gulmarg and Srinagar to complete rest of the shooting,” Bakshi said.
In Srinagar, Shahrukh is likely to shoot in the Zabarwan Hills, Dal Lake and Lal Chowk.
While Chopra is busy shooting the film, his wife, Pamela, and son Aditya are enjoying the beauty of the Lidder Valley.
Yash Chopra had filmed his blockbusters, “Silsila” and “Kabhi Kabhi”, in the Kashmir Valley before separatist violence broke out here.
“The fact that a high profile filmmaker like Yash Chopra is back to his choice destination proves that things have really improved here,” said a member of the film unit, who did not want to be named.
“People are cooperative and helpful. Nature has given Kashmir its best and the world needs to be brought up to date with the magic of Kashmir,” the unit member said.
After cinema halls were shut down in the early 1990s in the valley due to separatist violence, satellite television became the window to Bollywood and Hollywood.
“I will move from one location to another chasing Shammi Kapoor during the shooting of ‘Kashmir Ki Kali’ and ‘Junglee’. Sharmila Tagore too made her Bollywood debut with ‘Kashmir Ki Kali’,” said 72-year-old Abdul Samad Sheikh.
“Shammi would drive down to a sweet shop in Residency Road to have his Punjabi breakfast and we would line up outside to shake hands with him. Those days are unforgettable.”
SRK ROCKS :)
King khan’s fan following is mind blowing :)
He is the MOST POPULAR SUPERSTAR OF ALL TIME. Wherever SRK GOES, TOURISM BUSINESS BECOMES RED HOT ! Best In The World.
Look srk-salman fans, Pls for god sake be friends just stop commenting against each other :)
Tiger khan and King khan rules the bollywood FOR EVER :)
That the power of king khan
Great buzz for movie amongst people
I think expection is so high for this movie
Son of sardar flop
where there is King there must be hysteria. King Khan Rocks.
When srk next music launch i waited for it
Srk next is Aal time blockbustar on this diwali sure agree with me
Srk next is All time blockbustar on this diwali sure agree with me
maya memsaab movie mein jo heroine thi wo meri biwi thi jisko srk ne pela tha…….ha,ha,ha,ha.
@sure…….i agree with u….tushar has larger fan follwing among g#ys like u!!
i m from sameplace and when u will watch this movie your eyes will be delighted by natural scenerey of these places plus shahruk khan.
SRk & Yash Chopra, please give a title to the movie soon & release the trailer soon. Im fed up of waiting for it. :(
this s a epic cult film…srk s always rocks…..
Srk & epic haha swades ( disaster) ko hathaa do toh ek dhang ka movie nahi diya hai
hi srk fans , be patient the trailer & title will release in 27/08/2012.
Only you must try to increase the hype of the movie in every way & process you can.
GOOD LUCK GUYZ……..!!!!!!!
what is the film name? Is is srk’s next. Lol
@sure i m a die hard salman fan. But srk’s compare with tushar is not fair.
@salman bhai…..akki ka fan akki ki film ki tarah hain…..quality nahi hain to kya kare
Salman fans,before calling Swades disaster, first check what is the status of Main Aur Mrs.Khanna & Yuvraaj. Katrina was coming back from blockbusters like Welcome & Sinngh is Kinng,hit like Newyork & superhits like Race & Ajab Prem Ki Ghazab Kahaani,then your Salman uncle provided her much needed disaster with Yuvraaj.
Emraan Hashmi’s Jannat got better box office collections than Salman’s disasters Main Aur Mrs.Khanna & Yuvraaj in 2008. Jannat- more than 30 crores, Main Aur Mrs.Khanna- 8 crores, Yuvraaj – 17 crores. Leave alone Emraan Hashmi & John Abraham. When Ranbir Kapoor & Imran Khan starrers get more box office collections than SRK starrers , he will retire.ok
flop movie…..bakwas pairin…yash chopra wastin script givin g.y khan instead of him ranbir or imran or arjun kapoor r better
diaster of the decade….retire only after this movie…Sos rocks…
flop of the century….overhyped movie content wise bakwas i kicked srk in 2000….
flop movie…..diaster
Yes it will be flop budhe ki romantic movie kaun dekhega aur woh bhi katrina ke saath iski jodi jaise father aur daughter ki tarah lagti the best jodi of world is salman khan and katrina kaif.most handsome man and most beautiful woman of the world.
worst movie of yash chopra career srk-46,kat-28,anushka-25…..srk do roles accordin to age…..