Losing money doesn’t affect Shah Rukh, losing love of audience does: Anand L Rai

Bollywood superstar Shah Rukh Khan’s last film ‘Jab Harry Met Sejal’ was one of the biggest disasters of his career, but the director of his next film, Aanand L Rai has said, “bank balance” is not something that affects the superstar. But it’s the fear of “losing the love of people” that has begun to affect him.

The ‘dwarf’ film, which is scheduled to release during Christmas next year, once again carries the burden of expectations, especially from the director who last made the blockbuster ‘Tanu Weds Manu Returns’.

“We are aware that his films haven’t worked. It’s there in front of us, we can’t deny that. Box office collections don’t affect him as much. Bank account deposit is the last thing on his mind. What affects him is that he might be losing the love of people” Aanand L Rai was quoted as saying by a leading daily.

But the director has taken it upon himself to “rectify” Shah Rukh’s relationship with the audience, promising to do a “damn good job” of his next film.

“With our film, I know I will rectify his relationship with the audience. I won’t let the reactions to his last films cloud my head right now. I am here to deliver and I will do a damn good job of it. Right now, we are having fun at work and I won’t let anything change that” Rai said.

Shah Rukh, who never had an outright box office failure for over a decade after ‘Paheli’ in 2005, delivered the year’s biggest disaster in ‘Jab Harry Met Sejal’ – which followed the poor performance of ‘FAN’ last year. While ‘FAN’ tanked at the box office, it was ‘JHMS’ that shocked the trade as it finished with lifetime business of around 63 crore.

The Aanand L Rai film, also starring Anushka Sharma and Katrina Kaif, releases in theatres next December.

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55 Comments

  • Hate to say it but fact is Srk won’t be able to match with his contemporaries success anymore. His acting is not consistent ala Aamir but only good in parts. Neither he’s got the charisma of Salman that audience love him irrespective of how average most of his movies are. His acting doesn’t seem sincere anymore, just seems he’s overdoing things & ruining it. This is where Akshay Kumar has been a revelation. His acting & movie choices have improved tremendously. No wonder all pressure is now on this film to deliver but somewhere I feel the majority of the audience is just not interested in Srk’s movies anymore. I don’t see that changing soon.

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