Shah Rukh Khan’s Jab Harry Met Sejal is heading towards becoming a major box office disaster as the film has dropped on Saturday, which tends to be one of the best days for film business for urban films. Outside major metro cities, the business of ‘JHMS’ crashed out on Saturday (Day 2) with the film recording significantly lower occupancy than Friday (Day 1).
On Sunday (Day 3), the average occupancy has increased by around 5% compared to Saturday morning / noon shows at metro city multiplexes, but that doesn’t mean much as night shows on Sunday are comparitively much weaker than Saturday. The smaller centres are not supporting the film, most have dropped lower than Friday and Saturday.
Some shows were cancelled due to zero occupancy at several smaller centres on Sunday morning, which has probably never happened before for a Shah Rukh Khan film. Atleast not on the first Sunday. It’s a clear message that the audience isn’t willing to pay for such films even though it features a major superstar and a top actress.
‘Jab Harry Met Sejal’ is now looking at a 45 crore first weekend total. It has a partial holiday on Monday, but the weak trend suggests the film will start to show major drops on Monday and crash out on Tuesday. The only hope now is to get to a 80-crore plus lifetime total, which would put it in the same range as ‘FAN’, but even that looks difficult with a 45 crore first weekend.
‘Jab Harry Met Sejal’ is one of the weakest box office performers of Shah Rukh Khan’s career. Not only did the film not get a good initial, but the response to the film has been disastrous. It’s a ‘Mohenjo Daro’ level debacle, but even that film showed an upward trend on Saturday and Sunday from a low starting point and clash with ‘Rustom’.
“How did Shah Rukh approve a script like this” is a question that everyone seems to be asking.
Jab Harry Met Sejal Box Office Collections
- Friday (Day 1) – 15.25 crore
- Saturday (Day 2) – 15 crore
- Total – 30.25 crore